RushNet Updates e-water(TM) Action Plan
09 November 2005 - 1:45AM
Business Wire
The Board of Directors of RushNet, Inc. (Pink Sheets: RSHN.PK) is
pleased to announce that, due to the tremendous enthusiasm greeting
e-water(TM), it has approved the opportunity of offering exclusive
royalty-based licensing of its e-water(TM) brand to a select group
of major bottlers. With such licensing agreements in place, the
e-water(TM) brand would be stocked wherever beverages are sold,
thereby vastly expanding e-water(TM) marketing opportunities.
Robert Corr, president of RushNet, Inc., stated, "We aim to take
wholly owned e-water(TM) to a maximum market and use minimum
capital to do it. The licensing-royalty model relieves RushNet of
substantial financial burdens associated with producing e-water(TM)
for international and national markets. By franchising the brand,
RushNet can begin to reap sizable profits very quickly from its
e-water(TM), which has attracted enormous interest from
distributors and merchants." "Consider Coca-Cola(TM) as a model,"
Corr said. "Coca-Cola(TM) sells its syrup, but its licensees do the
full assembly of final product--bottling, labeling, packaging,
distribution and invoicing. So too with RushNet. Under a franchise
agreement, RushNet would sell e-water(TM) concentrate and e-water
Sport(TM) concentrate to select licensees. Our licensees would have
a strong profit incentive to maximize sales of e-water(TM) brands
in their respective territories. RushNet would receive a very nice
per-case royalty in return. Meanwhile, RushNet would maintain full
control over art, advertising, promotion and formulation of the
product line. It's a fabulous win-win for all parties joining our
'e-water' revolution." RushNet Inc. is the licensed marketing agent
for Rush Beverage Company products and brand owner of e-water(TM).
www.enjoytherush.com Disclaimer: The Company relies upon Safe
Harbor Laws of 1933, 1934 and 1995 for all public news releases.
Statements, which are not historical facts, are forward-looking
statements. The company, through its management, makes
forward-looking public statements concerning its expected future
operations, performance and other developments. Such
forward-looking statements are necessarily estimates reflecting the
company's best judgment based upon current information and involve
a number of risks and uncertainties, and there can be no assurance
that other factors will not affect the accuracy of such
forward-looking statements. It is impossible to identify all such
factors. Factors which could cause actual results to differ
materially from those estimated by the company include, but are not
limited to, government regulation; managing and maintaining growth;
the effect of adverse publicity; litigation; competition; and other
factors which may be identified from time to time in the company's
public announcements.
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