Sub-Urban Announces Strategic Partnership with Award-Winning Caro Marketing to Target Key Youth Demographic; ''Guerilla Markete
05 July 2006 - 8:30PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing explosive revenue growth in the global fashion industry,
has announced a strategic partnership with Caro Marketing, led by
BrandWeek's 2004 "Guerilla Marketer of the Year," Caroline
Rothwell. The new partnership continues Sub-Urban's commitment to a
diversified expansion strategy, including both traditional and
non-traditional marketing initiatives. Ms. Rothwell, President and
Co-Founder of Caro Marketing, was responsible for catapulting the
Von Dutch clothing line to international fame, and was the
revitalizing force behind surf fashion icon Gotcha. To listen to
the 10-minute informative interview regarding her career with Von
Dutch and her goals for Sub-Urban Brands, please visit
http://www.trilogy-capital.com/tcp/sub-urban/interview.html Caro
Marketing takes on emerging and established clients to create
quickly enhanced revenue flow and long-term growth. Leveraging a
diversified marketing philosophy, the agency combines traditional
public relations, event planning, brand consulting, non-traditional
promotions and aggressive viral initiatives to create integrated,
high-impact marketing campaigns. "Caroline and her team have a
proven success record with our targeted youth market," said Joseph
Shortal, Chief Executive Officer of Sub-Urban. "We have full
confidence in her marketing savvy to push WHITEBOY into the
international spotlight, building brand equity and generating
multiple new revenue streams." Sub-Urban also recently announced a
contractual agreement with Fred Segal, Santa Monica, a highly
respected trendsetting retailer for the world fashion consumer
marketplace, which will sell Whiteboy's new Fall/Winter 2006
collection of men's clothing and accessories. Retail fashion
industry stylists and buyers for the largest retail and department
store companies, as well as fashion-conscious consumers, look to
Fred Segal to identify the newest trends. The Fred Segal stores
frequently serve as a launch pad for some the world's most
successful brands. "Sub-Urban Brands has already gained traction in
some of the country's most influential markets," said Ms. Rothwell,
President and Founder of Caro Marketing (www.caromarketing.com).
"We look forward to leveraging our marketing expertise to build on
that momentum and give WHITEBOY mainstream credibility and
awareness around the world." Caro Marketing will target Sub-Urban's
primary demographic of 13-29-year-old consumers, comprising an
estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is
committed to generating high-volume sales by addressing this
multibillion-dollar youth market with hip styles inspired by urban
and music culture. Leading celebrities and artists in the
entertainment and music industry are already adopting Sub-Urban's
Whiteboy apparel, driving high-profile exposure in worldwide print
and electronic media, and firmly establishing the collection's
fashion credentials and broad appeal. About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, fashion, music, sports and entertainment, Sub-Urban is
initially focused on creating a family of non-competing brands for
its key target consumer, an estimated 40 million 15-29-year-olds.
Sub-Urban's current portfolio of trademarked apparel and accessory
brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and
BLACK JESUS(R) streetwear apparel and PYT styles for younger girls.
Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com. For more investor oriented
information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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