Sub-Urban Releases Promotional Video Highlighting Phenomenal Popularity of Signature Whiteboy Brand; New Youth Targeted Video R
12 July 2006 - 6:17AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced the release of the latest promotional video for its
signature Whiteboy clothing line, targeting its influential youth
demographic and highlighting a growing series of recent celebrity
endorsements. "This promotional video accurately reflects the
high-energy, celebrity-driven culture of our youth demographic,"
said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.
"Thanks to our multiple celebrity endorsements and an in-depth
understanding of our target audience, the video encapsulates
Sub-Urban's aggressive approach to increased market share and
revenue growth." To see this promotional video, please visit
http://www.trilogy-capital.com/tcp/sub-urban/promo.html. The
fast-paced video features personal endorsements that include rocker
Tommy Lee (Motley Crue), Academy Award-winning actor Don Cheadle
("Hotel Rwanda"), Chester Bennington, lead singer of the powerhouse
rock group Linkin Park, and popular comedian Dane Cook (Tourgasm),
among many others. Set to a soundtrack of popular rock and hip hop
music, the video showcases Whiteboy's various appearances on
television and in pop-culture magazines. Recently, Sub-Urban
launched its latest clothing line, Mash Culture Lab(TM), in
response to increased demand from highly interested national
retailers seeking to drive revenues in the largest segments of the
youth consumer public. Mash Culture Lab is the latest clothing line
to be launched under Sub-Urban's core strategy to create a
diversified brand portfolio, aimed at maximizing revenue potential
and mitigating risk, while maintaining strong brand appeal for each
consumer base. Through its various brands, Sub-Urban primarily
targets the age 13-29 youth consumer demographic group, which
comprises an estimated 40 million-plus consumers in the U.S. alone.
The Company is committed to generating high-volume sales by
addressing this multibillion-dollar youth market with hip styles
inspired by urban, surf and music culture. About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK
JESUS(R) streetwear apparel and PYT styles for younger girls.
Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com. For more investor oriented
information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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