Sub-Urban Brands Releases Video Coverage of Company's Booth and Event Sponsorship at the POOL Trade Show; Company Executives Di
02 August 2006 - 8:30PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced that it has produced extensive video coverage of the
Company's booth and strategic sponsorship at the POOL Trade Show, a
high-profile who's-who fashion event of retail vendors and
influential industry press. The video highlights Sub-Urban's role
at the forefront of the urban fashion industry, and provides a
candid perspective on the current state of the Company's national
"Get Cocky" integrated marketing campaign which primarily targets
the 13-29 year old youth consumer demographic group, comprising an
estimated 40 million-plus consumers in the U.S. alone. Sub-Urban
was the exclusive sponsor of the POOL Trade Show's wireless
services that allowed all buyers, vendors and press to have
internet access inside the trade show. Additionally, the Company's
three current clothing brands, Whiteboy(R), Mash Culture Lab(TM)
and Whiteboy(R) Juniors, were featured on the events website and
popular guide book. Sub-Urban's influence among fashion industry
trendsetters has grown steadily since the launch of the pop culture
phenomena WHITEBOY(R) brand and its signature rooster logo.
Sub-Urban's rooster logo is also the icon for its WHITEBOY(R) for
Juniors and Mash Culture Lab(TM) brands. Within the next 18 months,
Sub-Urban intends to expand its brand offerings through global
distribution networks in Japan, Canada, Australia and 25 other
European markets. To view the video, visit
http://www.trilogy-capital.com/tcp/sub-urban/. About Sub-Urban
Brands Sub-Urban Brands, Inc. is a multi-brand company which
designs and markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture
Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for
younger girls. Consistent with the company's high growth
strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries.
For additional information, please visit www.whiteboy.com,
whiteboygirl.com, mashculturelab.com, and getcocky.com. For more
investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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