SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that the debut order of the Company's signature WHITEBOY(R) brand has arrived at high-end, trendsetting retailer Fred Segal. Beginning today, Fred Segal will sell WHITEBOY(R)'s new Fall/Winter 2006 collection of men's clothing at its prominent Santa Monica, Calif., location. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles. As a result, the Fred Segal stores frequently serve as an international showcase and launch pad for the world's most successful brands. "We feel confident that offering our high-end WHITEBOY(R) clothing line at Fred Segal will further solidify our position as a cutting-edge fashion company among influential buyers from some of the country's largest national retailers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "This arrival at Fred Segal is a major validation of our multi-brand business model as we continue conquering highly-targeted segments of the fashion industry." Key pieces in the Fall/Winter Sub-Urban collection include the WHITEBOY(R) premium outerwear featuring the rooster logo as well as graphic Ts and signature cargo pants. Retail price points range from $50-$400. Leading celebrities and artists in the entertainment and music industry have already adopted Sub-Urban's WHITEBOY(R) apparel, driving high-profile exposure in worldwide print and electronic media, and firmly establishing the collection's fashion credentials and broad appeal. Sub-Urban launched the pop culture phenomenon WHITEBOY(R) brand with its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.