By Kathy Gordon 
 

LONDON--Supermarket chain Tesco PLC (TSCO.LN) Wednesday suffered another setback in its turnaround efforts as sales slipped in its main home market and its international operations continued to see declining revenue, increasing pressure on Chief Executive Philip Clarke.

Mr. Clarke pledged GBP1 billion ($1.53 billion) to revitalise the U.K. business, responsible for two-thirds of sales and profits, by revamping stores and increasing staffing levels to perk up declining sales after a shock profit warning in January last year.

It seemed to be working, with sales edging up 0.5% between November and February, the strongest sales growth for two years. But Tesco said Wednesday that sales in U.K. shops open for more than a year fell 1% in the 13 weeks to May 25, excluding sales tax and fuel, even as total sales in the U.K. rose 0.1%. Total sales across the group rose 1.8% in the period, including fuel. Like many U.K. companies, Tesco doesn't report full sales or net profit figures on a quarterly basis.

As consumers have seen their incomes shrink, U.K. grocery market leaders have lost market share to discounters like Aldi and Lidl at one end of the spectrum, while Waitrose, the upmarket chain owned by John Lewis Partnership, has also managed to grow by offering value items and innovative food products.

In the midst of the general consumer downturn last year, Mr. Clarke admitted that the U.K. business had been run too lean, cutting costs and corners until shoppers no longer chose the chain for its value or its price.

And as Tesco has focused its turnaround efforts in the U.K., it has cut back on extensive international operations, exiting its Fresh & Easy operations in the U.S. and leaving Japan. Others markets are also under pressure.

Large format stores have fallen out of favor in central Europe where consumers are feeling the pressure from the euro-zone crisis and sales in Europe, including central Europe and Ireland, fell 5.8% on a same-store basis including fuel.

Meanwhile in Asia, which has been the powerhouse of Tesco's international operations, restrictive trading hours in South Korea continued to have an impact on sales, and across the region same-store sales fell 3.8% including fuel.

Tesco blamed the reversal of its fortunes in the U.K. on poor sales of general merchandise and the residual effect of the horse meat scandal, which dented sales of frozen foods and ready-made meals.

Tesco was the first supermarket to admit to and apologise for finding horse meat in some of its own-brand meals, although the problem escalated well beyond the supermarket to encompass almost all the grocers and many food suppliers across Europe.

Still, the company insisted its turnaround was on track.

"Importantly to the objectives we have set out for sustainable and disciplined growth, customer perceptions are improving across all aspects of the shopping trip in the U.K.," Mr. Clarke said.

Shares closed Tuesday at 364 pence.

Write to Kathy Gordon at kathy.gordon@dowjones.com

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