American Airlines(R) and Hilton HHonors Worldwide(R) to Award Millions of HHonors(R) Points and AAdvantage(R) Miles
12 June 2004 - 6:15AM
PR Newswire (US)
American Airlines(R) and Hilton HHonors Worldwide(R) to Award
Millions of HHonors(R) Points and AAdvantage(R) Miles 3rd Annual
American Way(R) Road Warrior Search FORT WORTH, Texas, June 11
/PRNewswire/ -- American Way, American Airlines(R) award-winning
inflight magazine, launched the 3rd Annual Road Warrior Search on
June 1. This year, American Airlines is talking a language that
real Road Warriors will understand. The Grand Prize winner will not
only be profiled in American Way magazine and receive other great
awards, but will also fly away with 1 million AAdvantage(R) miles
and 2 million Hilton HHonors(R) bonus points. Throughout June and
July, readers are invited to enter the contest by logging on to
http://www.americanwaymag.com/roadwarrior . After completing a few
contact and survey-style questions, Road Warriors are asked to
answer three essay questions -- plus an optional bonus question --
the results of which are key components in the judging process
according to American Way Editor Sherri Burns. "There's a real art
to traveling well," said Burns. "In the past two American Way Road
Warrior contests, we've reviewed over 15,000 entries. Frequent
business travelers relay a perspective that's truly inspiring. It's
certainly not all glitz and glamour, but it's purposeful. And these
travel industry VIPs are poetic and profound in the way they
describe their insights, experiences and tips. "This year, we're
looking for them to move beyond the intricacies of travel and show
us their creative and humorous sides." The contest's essay
questions include: "Write a jingle or slogan that best expresses
your approach to life as a Road Warrior," and "Which 10 to 12 songs
would be on your Road Warrior soundtrack?" "We recognize that
Hilton HHonors points are a powerful motivator," said Mary Beth
Parks, vice president of marketing for HHonors. "When you put two
million of them out there, and combine it with a million AAdvantage
miles, there's no telling how creative these Road Warriors will be!
"After all, depending on how you elect to use them, 2 million
Hilton HHonors bonus points can equate to 200 room nights, and a
million American Airlines AAdvantage miles can translate to 40 free
domestic coach class round trips." Parks added that bonus points
could be used at any participating Hilton Family hotel in the
world. Hilton Family brands include: Hilton(R), Conrad(R),
Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton
Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations
Club(R), Homewood Suites by Hilton(R) & Scandic. If you're
curious to find out just how the winner will use all that free
travel, pick up the special American Way Road Warrior-theme issue,
which will be available on all American and American Eagle flights
January 1 through January 14, 2005. The Grand Prize winner and four
other winners will be featured. Portions of the special issue will
also be available online at http://www.americanwaymag.com/ . Other
contest sponsors include Bose(R), Panasonic Toughbook(R) 73 and
T-Mobile HotSpot Wi-Fi Internet service. One second-prize winner
will receive a Bose(R) LIFESTYLE 28(R) home entertainment system
and a Panasonic Toughbook(R) 73 laptop computer. Three third-prize
winners will each take home two years of T-Mobile Hot Spot Wi-Fi
Internet service for a laptop or PDA, and a Panasonic Toughbook to
boot. The 3rd Annual American Way Road Warrior Search launched June
1, and entries will be accepted through July 31, 2004. The entry
form, more information and official rules are available online at
http://www.americanwaymag.com/roadwarrior . Contest offered only in
the U.S., and is open only to legal residents of the 50 United
States and the District of Columbia who are 18 years of age or
older at the time of entry. Employees and agents of American
Airlines, Inc., Hilton Hospitality, Inc., Bose Corporation,
Matsushita Electric Corporation of America, T-Mobile USA, Inc., and
their parents and affiliates, agencies, distributors, wholesalers
and retailers, and members of such employees' immediate families
and individuals living in the same household with such employees,
are not eligible to win. Deadline for submitting entries is July
31, 2004 at 11:59 CDT. Odds of winning depend upon the number of
eligible entries received. One (1) Grand Prize consisting of Two
million (2,000,000) Hilton HHonors(R) bonus points and One million
(1,000,000) AAdvantage(R) miles (approximate retail value (ARV)
$45,000). One (1) second prize consisting of a Bose(R) LIFESTYLE(R)
28 home entertainment system and a Panasonic Toughbook(R) 73 laptop
computer (approximate retail value (ARV): $5,899.) Three (3)
third-prizes each consisting of two years of T-Mobile HotSpot Wi-Fi
Internet service for a laptop or PDA, and a Panasonic Toughbook.
(Approximate retail value (ARV): $4,120 each.) Total ARV of all
prizes: $63,259. Void in Puerto Rico and where prohibited or
otherwise restricted by law. Entrants release all parties from all
claims/liability arising from this contest or acceptance/use of any
prize. For entry information and complete official rules, by which
all entrants are bound, visit
http://www.americanwaymag.com/roadwarrior . DATASOURCE: American
Airlines, Inc.; Hilton Hospitality, Inc. CONTACT: Sharon McGrath, ,
or Andrea Huguely, , both of American Airlines Publishing,
+1-817-967-1785; or Jeanne Datz, , or Kendra Walker, , both of
Hilton Brand Communications, +1-310-205-4545 Web site:
http://www.amrcorp.com/ http://www.americanwaymag.com/
http://www.americanwaymag.com/roadwarrior
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