Avanti Communications Voted a Business Superbrand 2015
03 March 2015 - 12:54AM
Business Wire
Respected annual Business Superbrands® list features Avanti
Communications among the UK’s strongest business-to-business
brands
Avanti Communications (LSE: AVN) has been awarded Business
Superbrands status for 2015, following the most recent evaluation
of the long-running annual survey, which has been identifying the
UK’s leading business-to-business brands since 2001. The process
was managed by The Centre for Brand Analysis (TCBA) and questioned
2,000 individual business professionals from across the UK as well
as the independent and voluntary Business Superbrands Council. The
three audiences judged more than 1,200 brands, which they assessed
on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council
said: “Having a strong reputation is as essential in
business-business markets as in business-consumer markets. That
said it is often ignored by management, or certainly lower in the
list of priorities, for many business-business companies, meaning
they miss out on the clear benefits a strong brand provides. Those
brands awarded Business Superbrand status should therefore be
praised for focusing on, and more importantly succeeding in,
building a recognisable, powerful and respected brand. The
competitive edge the leading Business Superbrands can enjoy is just
reward for their endeavours and creates a virtuous circle that will
further reaffirm their positive position relative to peers.”
Commenting on the Business Superbrand status, Matthew O’Connor,
Chief Operating Officer at Avanti Communications, said: “The award
of Business Superbrand 2015 status serves as very welcome
recognition of our strategy. We put customers first and deliver a
level of quality and flexibility to telecoms companies that is
unparalleled in the satellite industry. That World beating new
technology is underpinned by the dedication and hard work of our
employees who live our brand values to the full every day.”
- Ends -
About Avanti Communications
Avanti is a carriers’ carrier, selling wholesale data telecoms
products to service providers which use them to create networks for
enterprise, carrier, government and consumer users. Avanti’s
network consists of:- two high throughput satellites in orbit,
called HYLAS 1 and HYLAS 2; a multiband satellite called Artemis
plus a fourth and a fifth satellite in construction called HYLAS 3
and HYLAS 4 and an international fibre network connecting data
centres in several countries. Avanti Communications has GEO
satellite network spectrum filings in the ITU Master Register for
Ka-band at 33.5° West and 31.0° East and for Ka, Ku, S and L-band
at 21.5° East. Avanti Communications serves customers in Europe,
Middle East and Africa. Visit: www.avantiplc.com
Business Superbrands 2015
What is Superbrands®?
Superbrands is an annual initiative to identify and celebrate
the UK’s strongest consumer and B2B brands in Britain. Brands do
not apply or pay to be considered for Superbrand status; rather the
accolade of Superbrand is awarded after a rigorous and independent
selection process (please see below for details).
Business Superbrands Selection Process – Summary
The UK’s Business Superbrands are chosen by a panel of marketing
experts and 2,000 individual business professionals from across the
UK. Brands do not apply or pay to be considered. The business
professionals’ vote is the culmination of an independent selection
process managed by The Centre for Brand Analysis, which considers
thousands of brands from over 50 sectors.
Visit: www.superbrands.uk.com
This information was brought to you by Cision
http://news.cision.com
Avanti CommunicationsLaura HegartyHead of PREmail:
Mediarelations@avantiplc.comTelephone: +44 (0)207 749 1600
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