TIDMBIRD
Blackbird PLC
17 June 2021
Reach non-regulatory announcement
RTL Boosts Viewer Engagement of German Elections with LiveU
Matrix and Blackbird
Live feeds shared via LiveU Matrix IP distribution platform were
broadcast live and clipped in near real-time using cloud native
Blackbird editing platform as part of an effective broadcast
workflow
17 June 2021, Hackensack, New Jersey and London - LiveU, the
leader in live video streaming and remote production solutions, and
Blackbird plc (AIM:BIRD), developer and seller of the multi award
winning cloud-native video editing and publishing platform,
Blackbird, today announced that Mediengruppe RTL Deutschland chose
their newly pre-integrated live news solution to enhance live
coverage of this year's regional elections. The project was managed
by CBC, the production and technology/IT company of Mediengruppe
RTL Deutschland. Round-the-clock local support was provided by
netorium AG, LiveU's and Blackbird's German partner, using their
knowhow of both to set up the end-to-end solution.
Longstanding LiveU customer CBC used the LiveU Matrix IP
cloud-based management and distribution platform for dynamic live
news content sharing, complementing its existing fleet of LiveU
field units. In the most recent elections, live feeds were shared
from 12 party venues in Berlin and Magdeburg (covering the press
conferences and interviews with the candidates) and received
directly into Matrix's cloud channels with all the incoming feeds
recorded in real-time in the cloud. Selected feeds were then
distributed to multiple receivers and broadcast on the national
news as well as additional German broadcasters, facilitating a
collaborative effort between the broadcasters. SRT feeds were also
ingested into the Matrix platform for the first time. LiveU's
network operations center (NOC) provided proactive monitoring of
the feeds with dedicated alerts in real-time.
In parallel, the files were accessed in almost real-time using
Blackbird's cloud native editing platform. Working remotely, from
safe and convenient locations, distributed teams of editors were
able to rapidly and collaboratively clip, edit, enrich and publish
highlights of the many events. Blackbird then delivered both short
and long form high definition digital assets to multiple digital
channels simultaneously including social and web as well as to
broadcast media partners for re-purposing.
Jens Schilder, Project Manager CBC, said, "We were looking for a
quick and versatile solution that could integrate all the assets
and components of election coverage, including the live feeds,
recording and clippings, into a seamless viewer experience. This
year is the first time that we did this kind of project and it was
important for us to work with trusted partners who could provide an
integrated end-to-end solution, with real-time support. LiveU and
Blackbird met our requirements, enabling us to respond instantly
with engaging coverage."
Zion Eilam, VP Sales EMEA, LiveU said, "We are extremely happy
partnering with CBC on this initiative, expanding the use of LiveU
with a cloud-based solution as an alternative to satellite and
showcasing our pre-integrated workflow with Blackbird. LiveU
Matrix's adoption rate continues to grow globally as organizations
unlock the value of a cost-effective, highly reliable content
sharing platform for covering major events like elections."
Blackbird CEO, Ian McDonough, said, "This was an excellent first
opportunity for Blackbird and LiveU to successfully showcase our
new, slick live news solution for a high profile event with one of
Europe's most prestigious media companies."
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) underpins multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetization.
Blackbird(R) is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
Inquiries
Blackbird plc Tel: +44 (0)20 8879 7245
Ian McDonough, Chief Executive Officer
Adrian Lambert, Chief Marketing Officer
Allenby Capital Limited (Nominated Advisor and Broker) Tel: +44 (0)20 3328 5656
Nick Naylor (Corporate Finance)
Amrit Nahal (Sales and Corporate Broking)
About CBC
Since its foundation in Cologne in 1994, CBC has developed into
one of Germany's leading TV production, IT and broadcasting
companies. At its locations in Cologne, Munich and Berlin, numerous
well-known TV broadcasters and TV producers rely on the expertise
of more than 900 employees, state-of-the-art technology and a wide
range of services.
The diversified service portfolio with a clear customer- and
solution-oriented claim from broadcasting, studio production,
outside production and project needs. Among others, CBC serves the
channels RTL, VOX, NITRO, RTL plus, SUPER RTL, RTL ZWEI, ntv, RTL
Crime, RTL Living, RTL Passion, NOW!, GEO Television and auto motor
und sport channel UHD. In addition, CBC is responsible for the
production and broadcast of the international coverage of the
German Soccer League on behalf of Sportcast. CBC is a company of
Mediengruppe RTL Deutschland.
About LiveU
LiveU is changing the rules of the game for live news and
dynamic sports coverage, with flawless 5G 4K HEVC live streaming
and remote production. Together with its cloud-based management and
next-gen IP distribution platforms, LiveU offers the most
cost-effective end-to-end contribution, production and distribution
solution. Our broad portfolio of products sets the industry
standard for live video production ranging from our newest,
portable production-level field units and smartphone app to
satellite/cellular hybrid and external antenna solutions. With over
3,000 customers in 130+ countries, LiveU's technology is the
solution of choice for global broadcasters, news agencies, sports
and entertainment, streaming live video to TV, mobile, online and
social media. LiveU is a recipient of Frost & Sullivan's 2021
North America New Product Innovation Award for its LU800 unit and a
winner of the 71st Annual Technology & Engineering Emmy(R)
Awards in recognition of its innovation and achievement in Video
over Cellular Internet Protocol (VoCIP) technology. For more
information, visit www.liveu.tv , or follow us on Twitter, Facebook
, YouTube , LinkedIn or Instagram .
LiveU Press Contacts:
Joss Armitage (Int'l)
+44-7979-908-547
joss@jumppr.tv
Joyce Essig (US)
201-742-5229
Joyce@liveu.tv
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