TIDMBOOM
RNS Number : 0369B
Audioboom Group PLC
05 January 2018
Prior to publication, the information contained within this
announcement was deemed by the Company to constitute inside
information as stipulated under the Market Abuse Regulations (EU)
No. 596/2014 ("MAR"). With the publication of this announcement,
this information is now considered to be in the public domain.
Audioboom Group plc
('Audioboom' or the 'Company')
Contract Win
'Casefile' a leading podcast joins Audioboom's digital
platform
Audioboom (AIM: BOOM), the leading spoken word audio on-demand
platform, announces that it has signed a multi-year contract to
host Casefile, a true crime podcast, on its digital platform. The
Board is hopeful that the contract will generate potentially
material incremental hosting, distribution and advertising revenues
from Casefile podcasts in the Company's current and future
financial years.
Launched in January 2016, Casefile regularly features among the
top 50 shows on the Apple Podcasts chart, rising as high as fourth
in July 2016.
Casefile's mini-series on Yorkshire Ripper Peter Sutcliffe
received 5.8 million downloads. Its most popular single episode was
on tourist Peter Falconio, who disappeared, presumed murdered, in
the Australian outback. That episode has more than 4.2 million
downloads.
Casefile moves to Audioboom for no acquisition cost in a
commercially focused revenue sharing agreement, which further
demonstrates Audioboom's growing industry recognition as the
'go-to' podcast advertising company for podcasters and advertisers
across the globe.
The Board believes that the acquisition of some of the biggest
podcasts in the world will help drive audience adoption of
Audioboom's original content network which launched in 2017. The
Audioboom Originals network comprises hit shows like Mission To
Zyxx and Deliberations, with a slate of 15 podcasts due to launch
in 2018. The Board believes that the Audioboom Originals network
will generate higher returns for the Company through stronger
margins and IP ownership.
Rob Proctor, CEO of Audioboom, said: "I am absolutely delighted
that Casefile is coming exclusively to Audioboom. It is truly one
of the stand out podcasts and has a huge international appeal. I am
confident that Casefile will act as a further catalyst to our
growth in attracting the best podcasts and help to accelerate our
revenues at an even faster pace. Well done to the entire US team on
this huge win for the Company in the face of spirited
competition."
"This is important because it marks the start of Audioboom's
concerted strategy to attract the top global podcasts both from a
commercial perspective and listener reach."
A host from Casefile, said: "As we prepare to enter our third
year of podcasting, we are thrilled to be partnering with the
World's leaders in audio broadcasting, Audioboom. 2018 is set to be
an exciting year and we are looking forward to new opportunities
and bringing listeners the best Casefile has to offer."
Audioboom Group plc
Rob Proctor, Chief Executive Tel: +44(0)20 7403
Officer 6688
Allenby Capital Limited (Nominated Tel: +44(0)20 3328
adviser and broker) 5656
David Hart / Alex Brearley
/ Asha Chotai
Walbrook PR Limited (PR & Tel: +44(0)20 7933
IR Advisers) 8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About AudioBoom
AudioBoom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. AudioBoom operates internationally, with operations across
North America, Europe, Asia, Australia and Latin America, and
addresses the issue of disparate podcast services by putting all of
the pieces of the puzzle together under one umbrella, creating a
user-friendly, economical experience.
AudioBoom hosts more than 12,000 content channels, with key
content partners including Associated Press (US), "Athletico Mince"
(UK), The BBC (UK), Cumulus Media (US) , Edith Bowman (UK), "The
Heart of It with Estée Lalonde" (UK), India Today (India), "News
Roast" (UK), "No Such Thing As A Fish" (UK), Red FM (India), "The
Totally Football Show" (UK), "Untold: The Daniel Morgan Murder"
(UK), "Undisclosed" (US) and Westwood One (US).
Original content produced by AudioBoom includes "The 45th" (US),
"I Almost Knew That" (India), "Corinne Bailey Rae: The Heart Speaks
in Whispers" (UK), "Ctrl Alt Win Podcast" (India), "Deliberations"
(US), "InBox (US), "It's Happening with Snooki & Joey" (US),
"Mission To Zyxx" (US), "The Russell Brand Podcast" (UK) and "Very
Bad Words" (US).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information for podcasters, advertisers and listeners,
visit audioboom.com.
About Casefile
Casefile is one of the biggest true crime podcasts, with huge
and loyal audiences around the world. Casefile's anonymous host
says he isn't a journalist, just a guy with an Aussie drawl and a
thing for really gory stories.
The first episode of Casefile's mini-series covering the Moors
Murders in Manchester, England had more than a million downloads in
four days.
ENDS.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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January 05, 2018 02:00 ET (07:00 GMT)
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