Character Group PLC TOP TOYS IN THIS YEAR'S DREAMTOYS LISTING
28 October 2020 - 10:53PM
RNS Non-Regulatory
TIDMCCT
Character Group PLC
28 October 2020
The Character Group plc
("Character", or "Group")
Designers, developers, and international distributor of toys,
games, and giftware
TRIO OF TOP TOYS IN THIS YEAR'S DREAMTOYS LISTING FOR CHARACTER
GROUP
LONDON: WEDNESDAY, 28 OCTOBER 2020: The Board of Character (AIM:
symbol: CCT.L) is pleased to announce that its principal trading
subsidiary, Character Options Limited has featured strongly in the
prestigious best toys of the year wish list, the official 12 "Dream
Toys" 2020 announced by the Toy Retailers Association (TRA) in
London today.
The DreamToys list is recognised as the most authoritative
prediction of toys that will be sought after at Christmas in the
UK. The toys have been selected by an independent, representative
panel of UK retailers and industry experts and these toys are
expected to be the focus of consumer attention for the coming
festive season.
THREE of Character's hero toys have been selected in the
DreamToys Top 12 toys list for Christmas:
Ø Peppa Pig' s Shopping Centre Playset - a multi featured toy
for fans of Peppa;
Ø Laser Battle Hunters - the ultimate in remote control vehicles
with a unique side winding action; and
Ø Pokémon Carry Case Playset - the first playset for this
popular brand.
In addition to the 'Dream Dozen', further toys were named as the
most sought after in their categories. Amongst these were FIVE
other toys from Character Options' portfolio:
Ø Squeakee the Balloon Dog and Gotta' Go Flamingo ;
Ø Heroes of Goo Jit Zu Series 2 figures;
Ø PenSilly the family game; and
Ø Stuff-a-loons , a fun creative line.
Although this year the DreamToys event has had to be held
virtually to respect social distancing guidelines, this has not
detracted from the prestige and standing within the industry
associated with this influential listing . The virtual presentation
of the Dream Toys Top 12 has also seen a larger number of social
media platforms sharing the news in real time and to a wider
audience.
Jerry Healy, Executive Director & Group Marketing Director,
commented:
"Over the last 10 years since the DreamToys list was
established, Character has been represented strongly and this year
is no exception. This event is a high point in our annual marketing
calendar as it provides a unique opportunity to obtain an objective
assessment of our toy product portfolio and comparisons with the
best of the rest. We are delighted to see three Character products
achieving acknowledgement and recognition in what has been an
extraordinary year for the industry . This achievement has been the
result of months of work in creating further awareness for the
Character toy lines and is also a testament to the effort from our
global team and the quality and relevance of our toys ."
Full details of the complete 2020 DreamToys list can be found
at: https://www.toyretailersassociation.co.uk/dreamtoys-2020 .
ENQUIRIES:
The Character Group plc
Jon Diver, Joint Managing Director
Kiran Shah, Joint Managing Director
Jerry Healy, Group Marketing Director
Office: +44 (0) 208 329 3377
Mobile: +44 (0) 7831 802219 (JD)
Mobile: +44 (0) 7956 278522 (KS)
Mobile: +44 (0) 7753975421 (JH)
Email: info@charactergroup.plc.uk
Websites:
www.thecharacter.com
www.character-online.com
Panmure Gordon (Nominated Adviser and Joint Broker)
Atholl Tweedie, Investment Banking
Charles Leigh-Pemberton , Corporate Broking
Tel: +44 (0) 20 7886 2500
Allenby Capital Limited (Joint Broker)
Nick Athanas, Corporate Finance
Amrit Nahal, Sales & Corporate Broking
Tel: +44 (0) 20 3328 5656
TooleyStreet Communications Limited (investor and media relations)
Fiona Tooley
Tel: +44 (0) 7785 703523
Email: fiona@tooleystreet.com
Evolution PR (Trade and consumer media)
Michele Bates
Tel: +44 (0) 01327 227010
Email: Michele@evolution-pr.co.uk
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