The award-winning whisky brand is capping off
its first official season as an NFL sponsor with continued
generosity to military and hospitality charities as their number
one pick
LAS
VEGAS, April 29, 2022 /PRNewswire/ -- For the
first time in history, Las Vegas is hosting the NFL Draft and fans
from all over the country to cheer on the next generation of the
league. As part of the celebrations, Crown Royal, the Official
Whisky Sponsor of the NFL, is teaming up with Ryan Clark and other NFL Legends to toast to the
Draft's past, present, and future icons as they kick off their
careers and extend their generosity to their new teams and
communities.
To celebrate the star-studded event, select NFL Legends,
including Nate Burleson,
Santana Moss, and Deuce Mcallister,
will be gifted a personalized bottle of Crown Royal Deluxe as they
raise a glass to the incoming draft class.
"I am excited to toast to the 87th NFL Draft class with Crown
Royal as they enter an exciting career in new communities all over
the country," Clark shares. "These players will be embarking on a
journey that so many past NFL Legends have taken before them – to
not only play football, but to support and positively impact the
new communities where they will now call home."
All season long, Crown Royal gave back and said thanks to those
who serve us off the field in the areas of hospitality and military
and committed to donating one million
dollars to these communities that make game day great.
"We're thrilled to support the local Las Vegas community that is
welcoming fans to enjoy the Draft and celebrate this monumental
moment for athletes," said Nicky Heckles, Vice President of Crown
Royal. "As we kickoff our second season as a proud NFL sponsor we
look forward to continuing the celebration and our commitment to
the incredible communities through the Kick Off With Crown
platform."
As the brand toasts to the draftees in their new home cities,
they are encouraging NFL fans to support them and their own
communities by visiting KickOffWithCrown.com to trigger a donation
to the KOWC Generosity Fund benefitting local military and
hospitality charities across the country.
Please drink responsibly as you enjoy the Draft with your 21+
game day crew.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal