BigDish PLC BigDish Partners With Loud Mouth Media (2037T)
19 March 2019 - 6:00PM
UK Regulatory
TIDMDISH
RNS Number : 2037T
BigDish PLC
19 March 2019
19 March 2019
BigDish Plc
("BigDish" or the "Company")
BigDish Partners With Loud Mouth Media
BigDish Plc (LON: DISH), a food technology company that operates
a yield management platform for restaurants, is pleased to announce
a partnership with Loud Mouth Media.
Highlights:
-- Partnership with digital advertising agency
-- Southampton goes live
-- Expansion to Territory Three expected in April or May
-- Building a Launchpad for UK growth
BigDish Partners with Loud Mouth Media
Further to the announcement on 28 February 2019, the Company has
selected Loud Mouth Media, a multi-award winning digital
advertising agency, as a partner. Loud Mouth Media specialises in
Performance Marketing, across Pay Per Click ("PPC"), social media
advertising and Search Engine Optimisation ("SEO"), providing a
fully-managed service.
As Google Premier Partners, the team of specialists at Loud
Mouth Media will be working closely with their Google support team
to drive campaign performance, app promotion and building the
BigDish brand and usage across the UK. The team come armed with a
wealth of experience in helping brands grow with a huge focus on
results.
"From our first conversation with the team at BigDish, we wanted
to work with them. The potential for the BigDish brand to take hold
of the UK market is huge and we are confident with our team of
specialists we are best placed to help them to do just that",
stated Mark Haslam, Managing Director of Loud Mouth Media.
This announcement comes just as Loud Mouth were once again
recognised for their work at the UK Biddable awards where they
picked up Best Campaign in Retail, Best Use of Video and Small
Biddable Agency of the Year 2019. Loud Mouth Media also hold the
title of Best Small PPC Agency in the UK for two consecutive years
at the UK Search Awards.
The Company will gather data from the consumer marketing
campaigns over the second quarter with a view to determining the
most effective channels as well as the Customer Acquisition Cost.
This data will in turn be useful over time to determine the
Customer Lifetime Value, which will determine how much profit will
be generated over the lifetime of the customer. This will enable
more effective forecasting and business planning.
Southampton Goes Live
Further to the announcement on 28 February 2019, Southampton has
now gone live, with new restaurants continuing to be added. The
Company expects to expand into Territory Three in April or May,
beginning with Brighton. Further towns that will form part of
Territory Three will be identified in due course. BigDish is also
considering expanding into Exeter in April or May as part of
Territory Two.
Building a Launchpad for UK Growth
The Company is building a 'launchpad' to rapidly grow across the
UK. The three components of the 'launchpad' are technology,
restaurant acquisition strategy and customer acquisition
strategy.
Big Dish's technology platforms are well advanced and are
predominantly ready for scale although new features will be
progressively rolled out. The new UK consumer website is on target
to go live at the end of March.
The restaurant acquisition strategy has been refined over the
past couple of months and is ready for scale. This is largely
driven by the recruitment of Territory Managers. The current focus
is on independent restaurants and small groups. Conversations are
also taking place with large restaurant groups which have a longer
sales cycle. It is expected that as the year progresses larger
groups will partner with BigDish.
Sanj Naha, CEO commented:
"I am pleased with the pace of new restaurants signing up to
BigDish. We expect this to continue to gather pace as we grow. This
next stage of launching consumer marketing initiatives is a key
component of our strategy and we are excited to partner with Loud
Mouth Media who have a proven track record in digital advertising.
Everything we have done at BigDish over recent months has been
focused on moving towards the goal of building a launchpad to
enable rapid growth across the UK."
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF ARTICLE 7 OF THE MARKET ABUSE REGULATION EU 596/2014 ("MAR")
Enquiries:
Blytheweigh +44 (0) 20 7138 3204
Tim Blythe
Julia Tilley
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END
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