Ebiquity PLC Ebiquity launches 'Portfolio Digital' in the UK
20 April 2017 - 4:01PM
RNS Non-Regulatory
TIDMEBQ
Ebiquity PLC
20 April 2017
Ebiquity launches 'Portfolio Digital' in the UK to track online
advertising
Independent marketing analytics specialist unveils new tool for
monitoring online advertising
Ebiquity, a leading independent marketing and media analytics
consultancy, has announced the launch of Portfolio Digital, a new
digital ad intelligence platform designed to monitor online display
advertising.
The UK launch of the market leading platform follows the
successful release of Portfolio Digital in Australia at the start
of 2017.
Portfolio Digital allows its subscribers to track competitors'
media strategy, messaging and tactics, including how much and how
frequently they are spending, how their ads appear in situ, and
their position on the web pages where they appear. It does this by
capturing thousands of UK web pages for both desktop and mobile
audiences, and reporting on a number of digital ad formats such as
webpage takeovers, interactive media and embedded video, as well as
traditional display.
The platform includes a unique spend calculation model which
provides an up to date estimation of actual expenditure. This has
been devised by Ebiquity's global media experts, taking into
account all the key factors in the ad buying process, including
programmatic, direct buy, ad format, and site category.
The service will be rolled out to key markets in Europe as well
as the US later in the quarter.
Speaking about the launch, Morag Blazey, Managing Principal,
Market Intelligence, Ebiquity said: "Being an effective marketer
has never been more challenging, and we believe Portfolio Digital
will help our clients achieve new, deeper and unique insights into
how other advertisers are using online advertising as part of their
communications campaigns."
About Ebiquity:
At Ebiquity, we help brands to navigate the complexity of the
evolving marketing ecosystem to achieve their marketing and
business objectives.
We generate data--driven insights through our unique combination
of independent consultancy services, multi--channel media
analytics, and marketing optimization tools.
This is how we empower our clients to become more effective and
efficient marketers. It's by creating clarity in the ever--more
digital, increasingly opaque media landscape that we help them to
become better advertisers.
For more information:
Ebiquity
Michael Karg, CEO
Morag Blazey, Managing
Principal, Marketing
Intelligence 020 7650 9600
Instinctif Partners
Matthew Smallwood
Guy Scarborough 020 7457 2020
Numis Securities
Nick Westlake, Oliver
Hardy (NOMAD)
Toby Adcock (Corporate
Broker)
020 7260 1000 020 7260 1000
This information is provided by RNS
The company news service from the London Stock Exchange
END
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