TIDMEROS
Eros International PLC
26 February 2013
HBO DEFINED & HBO HITS GO ON-AIR
HBO ASIA AND EROS ANNOUNCE DISTRIBUTION DEALS WITH LEADING
DTH OPERATORS DISH TV & AIRTEL DIGITAL TV
London, 26(th) February 2013 - HBO Asia and Eros International
Plc today announced the launch of HBO DEFINED and HBO HITS in India
with two of the leading DTH operators, Dish TV and Airtel Digital
TV. These carriage deals come shortly after the December 2012
announcement of the landmark strategic tie-up between HBO Asia and
Eros to launch two new premium advertising-free movie channels in
India. The channels are currently on air and will be available for
a free preview in the initial phase of the launch.
HBO DEFINED and HBO HITS will showcase the best of Hollywood and
Bollywood content and will be available through HD and SD* feeds on
Dish TV (channels 24 and 25 on HD and 414 and 415 on SD boxes
respectively) and SD feed on Airtel Digital TV (channels 199 and
200 respectively). These will be offered at a special introductory
price of Rs.49** & Rs.69** for SD and HD services
respectively.
"The launch of HBO DEFINED and HBO HITS on Dish TV and Airtel
Digital TV will reach out to a wide network of subscribers all over
India," said Jonathan Spink, CEO of HBO Asia. "Subscribers in India
will be able to enjoy a first class cinema experience that is 100%
advertising free in the comfort of their own home."
Jyoti Deshpande, Group CEO & MD, Eros International Plc
said, "We are excited about the quick response from the DTH
operators to offer our premium channels to their customer base and
are thankful to Dish and Airtel for taking the lead. We are
confident that our compelling and unique content offering of
Bollywood and Hollywood plus an advertising-free viewing experience
will make this an instant hit with subscribers".
Catering to all movie lovers and each having a distinct
identity, HBO DEFINED (www.hbodefined.in) is a 24-hour
advertising-free premium programming subscription service and home
of the latest Hollywood and Bollywood blockbusters and
award-winning HBO Originals, while HBO HITS (www.hbohits.in) is a
high-octane 24-hour advertising-free premium subscription service
that is packed full of entertainment with a bold, honest and
unapologetic attitude and indulges the viewers with genre driven
anchors and iconic HBO Original series.
Over the next few months viewers can expect an overwhelming
line-up of "first time in India" Hollywood blockbuster premieres
such as Mission Impossible: Ghost Protocol, Bollywood premières of
titles such as Chakravyuh, award winning titles such as The Iron
Lady and exclusive and award-winning HBO Original programmes such
as Veep, Game of Thrones, True Blood and Boardwalk Empire as they
premiere close to U.S. airdates. In addition, dual language options
of either English or Hindi are available for selected Hollywood
blockbusters. Some of the upcoming titles in dual language are
Captain America: The First Avenger, Thor, Harry Potter & The
Deathly Hallows Part 2, Mission Impossible: Ghost Protocol, Kung Fu
Panda 2 and Journey 2 Mysterious Island.
A high impact multi-media marketing campaign will be launched to
promote the two new channels across platforms. The campaign will
commence mid March.
*Dish SD feed will go on air 28(th) February onwards.
**Available for limited period only.
About Dish TV
Dish TV is a division of Zee Network Enterprise (Essel Group
Venture). EGV has national and global presence with business
interests in media programming, broadcasting & distribution,
speciality packaging and entertainment. Dish TV is India's first
direct to home (DTH) entertainment service. For more information,
please visit: www.dishtv.in
About Airtel Digital TV / Bharti Airtel Limited
Airtel Digital TV is an Indian direct broadcast satellite
service provider owned and operated by Bharti Airtel. Bharti Airtel
Limited is a leading integrated telecommunications company with
operations in 20 countries across Asia and Africa. For more
information on Airtel Digital TV, please visit:
www.airtel.in/digitaltv
About HBO Asia
HBO Asia is able to bring the best of Hollywood to Asia first
because of its exclusive licensing deals with major Hollywood
studios. In addition to the proprietary and award-winning HBO
Original programs that are produced exclusively for HBO viewers,
HBO Asia works with a large number of major independent production
companies to secure exclusive rights to a host of quality movies.
In Asia, HBO Asia offers five subscription movie channels with
uninterrupted programming in SD and HD formats - HBO, HBO
SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX - as well as a
subscription video-on-demand service, HBO ON DEMAND. In South Asia,
it offers HBO, HBO DEFINED and HBO HITS in SD and HD formats. HBO
Asia is a joint venture of HBO (a Time Warner company) and
Paramount. For more information, please visit: www.hboasia.com or
www.hbosouthasia.com
About Eros International Plc
-- Eros co-produces, acquires and distributes Indian language
films, in multiple formats worldwide
-- In 2006, Eros listed its shares on the AIM Market of the London Stock Exchange
-- In October 2010, Eros International listed its Indian
subsidiary Eros International Media on the BSE & NSE in
India
-- Eros operates in over 50 countries, with offices throughout
India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and
the Isle of Man
For further information, please contact:
Eros International Plc
Sean Hanafin
Chief Corporate & Strategy Officer
T: +44 (0)20 7258 9909
Jamie M.M. Kirkwood
Group Communications & Investor Relations
T: +44 (0)20 7258 9906
Investec Bank plc
Nominated Adviser & Joint Broker
Jeremy Ellis / Patrick Robb / Carlton Nelson
T: +44 (0) 20 7597 5000
Peel Hunt LLP
Joint broker
Richard Kauffer / Daniel Harris
T: +44 (0) 20 7418 8900
A registration statement relating to Eros' A Ordinary Shares has
been filed with the United States Securities and Exchange
Commission, but has not yet become effective. These securities may
not be sold nor may offers to buy be accepted prior to the time the
registration statement becomes effective. This press release shall
not constitute an offer to sell or a solicitation of an offer to
buy nor shall there be any offer or sale of these securities in any
jurisdiction in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the
securities laws of such jurisdiction.
Some of the information presented in this press release and in
related comments by Eros' management contains forward-looking
statements. In some cases, these forward-looking statements are
identified by terms and phrases such as "aim," "anticipate,"
"believe," "feel," "contemplate," "intend," "estimate," "expect,"
"continue," "should," "could," "may," "plan," "project," "predict,"
"will," "future," "goal," "objective," and similar expressions and
include references to assumptions and relate to Eros' future
prospects, developments and business strategies. Similarly,
statements that describe Eros' strategies, objectives, plans or
goals and statements regarding the proposed offering and the
anticipated costs of these transactions are forward-looking
statements and are based on information available to Eros as of the
date of this press release. Forward-looking statements are subject
to risks, uncertainties and assumptions that could cause actual
results to differ materially from those contemplated by the
relevant statement. Such risks and uncertainties include a variety
of factors, some of which are beyond Eros' control, including
market conditions. Information concerning these and other factors
that could cause results to differ materially from those contained
in the forward-looking statements is contained under the caption
"Risk Factors" in Eros' Registration Statement on Form F-1 filed
with the U.S. Securities and Exchange Commission. Eros undertakes
no obligation to revise the forward-looking statements included in
herein to reflect any future events or circumstances, except as
required by law. Eros' actual results, performance or achievements
could differ materially from the results expressed in, or implied
by, these forward-looking statements.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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