Signs deal with Hasbro
26 October 2000 - 10:42PM
UK Regulatory
RNS Number:1063T
Entertainment Rights PLC
26 October 2000
ENTERTAINMENT RIGHTS PLC
Entertainment Rights Plc signs major licensing deal with Hasbro
Entertainment Rights Plc, the global intellectual property rights
group has agreed a master merchandising agreement with Hasbro Ltd.
The three-year deal will give Hasbro the worldwide rights
(excluding the US and Japan) to produce a range of merchandise
based on one of the UK's favourite characters, Basil Brush. In
1999 worldwide licensing revenues reached $143.5 billion (source
Screen Digest July 1999, The Business of Children's TV). Included
in the deal is an extensive range of products such as plush toys,
hand puppets, backpacks, fashion, games and puzzles.
The deal is the first major signing for the Entertainment Rights
newly expanded licensing division which was launched at the Brand &
Licensing Show in London. Entertainment Rights Licensing is headed
by Trudi Hayward, who recently joined the group from a Senior
position at Copyright Promotions Group Plc.
The Hasbro deal is part of an on-going strategy to re-launch Basil
Brush around the world. Entertainment Rights recently announced
plans to develop a television sitcom starring Basil and has also
recently signed deals with Panasonic and Superdrug for use of
Basil's image in advertising campaigns.
Mike Heap, Chief Executive Entertainment Rights Plc said:
'We are thrilled that Hasbro shares our vision for Basil's
worldwide potential. This agreement is a significant step forward
in Entertainment Rights strategic vision to establish Basil as a
global character. Character licensing is expected to be a
significant contribution to the group's annual revenues by 2002,
Basil Brush will be a major contributor to this'.
Enquiries:
Entertainment Rights Tel: 020 7243 4499
Mike Heap / Paul Ashworth
College Hill Tel: 020 7457 2020
Richard Pearson
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