TLA Worldwide PLC TLA Worldwide Creates Talisman Sports and Media (0257R)
06 December 2016 - 6:00PM
UK Regulatory
TIDMTLA
RNS Number : 0257R
TLA Worldwide PLC
06 December 2016
6 December 2016
TLA Worldwide plc
("TLA" or "the Group")
TLA Worldwide Creates New Agency for Commercial Exploitation of
Sports Rights
Industry experts, Simon Thomas and Andrew Guy to head up new
sports marketing business
TLA Worldwide plc (AIM: TLA), a leading athlete representation
and sports marketing business, is pleased to announce the creation
of a new independent sports marketing business, Talisman Sports and
Media ("Talisman"), in partnership with Mr. Simon Thomas and Mr.
Andrew Guy. The newly formed company, Talisman, will focus on the
commercial exploitation of existing sports rights within the TLA
Group and the development of new opportunities. It will be
headquartered in the UK with offices in London and Switzerland.
Thomas and Guy, who were previously engaged in global commercial
roles at Fox Sports, are seasoned sports marketing professionals
with specific experience in brand building as well as the packaging
and sale of media rights in existing or newly created premium
sports properties.
Prior to his role as Executive Vice President of Global Sport
and Content Sales at Fox, Thomas was CEO of TEAM Marketing, the
commercial agency responsible for marketing and sales of UEFA club
competitions including UEFA Champions League and UEFA Europa
League. Guy, previously Fox's Senior VP of Global Sport, came from
a Commercial and Business Affairs role at CAA11, UEFA's agency for
the sales of national team competitions where he was involved in
the commercialisation and sale of rights to UEFA's national team
competitions. Before that he was Commercial Director at TEAM
Marketing.
TLA Worldwide is a leading athlete representation, event
management and sports marketing group quoted on AIM-LSE in London.
In the USA, it was most recently responsible for the successful
organisation and promotion of the Ireland vs All Blacks Rugby Union
match in Chicago. TLA will not initially have a shareholding in
Talisman but has the option to acquire a majority stake within a
five year period from the date of this announcement.
Talisman Managing Director, Simon Thomas, said: "The sports
marketplace is extremely dynamic right now, reflecting a rapidly
changing media environment. Sports rights are becoming increasingly
valuable and rights owners need to understand how they treat those
rights to best develop their brands and properties. TLA is an
ambitious organisation with excellent relationships in a variety of
sports. We think it's a good fit for us and we look forward to
making this partnership a success."
TLA Chairman, Bart Campbell, said: "Taking a stake in the new
business is in line with TLA's stated strategy to expand its range
of services and geographic presence. Simon and Andrew bring a
wealth of quality experience to the organisation and we welcome
them to the TLA family and look forward to working with them on a
variety of projects. TLA has a strong presence in athlete
representation, sponsorships, event creation and development.
Working with Simon and Andrew's specialist marketing and media
rights expertise will enhance TLA's overall offering and help us
pursue new opportunities in tandem, better servicing our clients'
needs."
Enquiries:
TLA Worldwide
------------------------------------------------------
Bart Campbell, Executive Chairman
Michael Principe, Chief Executive
Officer +1 212 645 2141
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Numis Securities
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Nick Westlake and Oliver Hardy +44 20 7260
(Nomad) 1000
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Christopher Wilkinson (Broker)
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Luther Pendragon
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+44 20 7618
Harry Chathli, Alexis Gore 9100
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About TLA Worldwide
TLA Worldwide is a leading athlete representation, event
management and sports marketing group quoted on AIM-LSE in London.
The Group derives revenues from long-term agency relationships with
many prominent U.S. and international sports stars, broadcasters
and media personalities associated with major sports including the
MLB, NFL, NBA, PGA tour, AFL and Olympians and Cricketers. In
addition, it also provides a range of services in respect of media
consultancy, sports sponsorship and event creation and ownership,
including the International Champions Cup tournament in Australia.
With over 170 full-time personnel, TLA Worldwide serves its clients
from 10 locations worldwide including its offices in London, UK;
New York, Newport Beach and California, USA; Melbourne, Perth,
Adelaide and Sydney, Australia. For more information, please visit
www.tlaworldwide.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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