SINGAPORE, Sept 23, 2020 - (ACN Newswire) - ADERA AI Pte. Ltd.
(ADERA), an innovative technology services group headquartered in
Singapore with a track record of more than 35 years, and BreadTalk
Group Pte Ltd (BreadTalk Group), an award-winning F&B Group
with more than 1,000 retail stores spread across 17 territories,
are pleased to announce the establishment of a technology joint
venture to develop innovative fintech and digital solutions
targeted at small and medium enterprises (SMEs).
Highlights:
- COVID-19 has accelerated the pace of technology adoption as
initiatives to tap new growth opportunities amid the pandemic were
largely reliant on digitalisation and technology
- The technology joint venture aims to develop innovative fintech
and digital solutions, such as data analytics, blockchain-based
supply chain financing platform, digital payments, to accelerate
SMEs' digitalisation strategy to enhance their business efficiency
and unlock new growth opportunities
- The first batch of fintech and digital solutions is targeted to
be rolled-out by 1Q2021 and it will be deployed progressively
across BreadTalk Group's F&B establishments as
proof-of-concepts before adaption for mainstream adoption in other
industries
SMEs are an important component of Singapore's economy, providing
employment for two thirds of Singapore's workforce and contributing
nearly half of Singapore's Gross Domestic Product (GDP) on an
annual basis.
COVID-19 has accelerated the pace of technology adoption as
initiatives to tap new growth opportunities amid the pandemic were
largely reliant on digitalisation and technology. As such, the
scale of technology adoption for business enterprises to transform
their business models has never been more apparent than now.
Leveraging on the combined expertise and resources of both ADERA
and BreadTalk Group, the technology collaboration aims to:
1. Develop digital tools that offer data analytics, enhance
operational efficiency and data- driven decision methodology on
issues such as inventory, payments, customer acquisitions and
etc.
2. Create a scalable omni-channel platform to enhance outreach to
customers via new sales channels, integrating operations,
incorporating digital payments, facial recognition and designing a
cohesive user experience for end-customers.
3. Establish a blockchain-based supply chain financing platform
with digitalised processes and document automation so stakeholders
can gain faster access to financing and potentially lower their
costs of funding. With more accountability and transparency, it can
foster greater trust and confidence between financing institutions
and transacting parties, leading to lower financing and business
risks.
Under the joint venture, ADERA will provide its knowhow,
capabilities and experience in key areas such as digital
automation, facial recognition, digital identity, digital payments
and artificial intelligence, while BreadTalk Group will contribute
its technical and operational experience.
Commenting on the technology joint venture, Mr. Lennon Tan,
Chairman of ADERA, said: "Amid the COVID-19 pandemic, technology
has become an essential tool to overcome operational challenges and
enhance business agility.
As we adapt and adjust to the new normal economy, both ADERA and
BreadTalk Group recognise that our combined know-how and experience
can lead to the development of cutting- edge fintech and digital
tools that can be adapted for the digitalisation roadmap of other
industry segments.
With BreadTalk Group's established F&B business presence across
17 territories, it will provide significant opportunities for us to
introduce and deploy our fintech and digital solutions to improve
business operations and customers' engagement, leading to more
proofs-of-concept and accelerating mainstream adoption of our
technology innovations.
Combining the resources and strengths of both ADERA and BreadTalk
Group, we look forward to using our best talents and expertise
together to unlock new opportunities in the digitalisation journey
for stakeholders."
Mr. Cheng William, Group COO of BreadTalk Group, added: "There are
vast, untapped opportunities in the areas of digitalisation within
the Group and the F&B industry. Our diverse multi-brand
operating environment with international presence provides an ideal
platform for proof-of-concepts.
To this extent, we have identified 3 "pros" to guide our
digitalisation efforts: pro-customers, pro-workforce, pro-business
partnerships to create more value propositions for
stakeholders.
Leveraging on ADERA's expertise and capabilities of more than 35
years in technology services, we are confident that this joint
venture will strengthen the core capabilities of our businesses and
such technology innovations can be replicated to enable businesses
in other industries to build sustainable growth in their
digitalisation roadmap."
About ADERA AI Pte Ltd (ADERA)
Serving global banks, financial institutions, telecommunications,
and government agencies around the world, ADERA is a technology
services group headquartered in Singapore providing a platform of
innovative fintech, digitalisation and data security solutions.
With an established track record of more than 35 years, ADERA aims
to enable our customers to digitalise and enhance their business
and operating models to broaden access to new markets, improve
end-user experience and develop greater business efficiency.
For more information, please visit ADERA website:
https://aderaglobal.com
About BreadTalk Group Pte Ltd
Founded as a bakery brand in Singapore in 2000, BreadTalk has
rapidly expanded to become an award-winning F&B Group that has
established its mark on the world stage with its bakery,
restaurant, and food atrium footprints. With over 1,000 retail
stores spread across 17 markets in Asia, Middle East, and the
United Kingdom, its brand portfolio comprises direct owned brands
such as BreadTalk, Toast Box, Food Republic, Food Junction, Bread
Society, Sō Ramen, Thye Moh Chan, The Icing Room and
partner brands such as Din Tai Fung, Song Fa Bak Kut Teh, and Wu
Pao Chun Bakery.
The Group has a network of owned and franchised bakery outlets in
markets across Asia and the Middle East. It also operates the
world-renowned Din Tai Fung restaurants in Singapore, Thailand and
London as well as the award-winning Food Republic food atrium in
markets such as Singapore, Thailand, China, Taiwan, Hong Kong and
Malaysia.
Issued on behalf of ADERA AI Pte. Ltd. and BreadTalk Group Pte Ltd
by 8PR Asia Pte Ltd.
Media Contact:
Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com
Source: ADERA
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