IMImobile PLC Launch of RCS Business Messaging in IMIconnnect
07 March 2018 - 6:02PM
RNS Non-Regulatory
TIDMIMO
IMImobile PLC
07 March 2018
IMImobile launches RCS Business Messaging in its customer
journey automation platform IMIconnnect
The GSMA estimates that by Q1 2019 there will be c. 1.05 billion
monthly active users, served by over 200 mobile operators.
London, 7(th) March, 2018 - Cloud communications software and
solutions provider IMImobile, today announced support for RCS
Business Messaging (Rich Communications Services) in its IMIconnect
platform. Enterprise businesses can now launch RCS messaging
services alongside 10+ other mobile and digital communication
channels, including SMS, Push Messaging, Email, and Facebook
Messenger, that are available out-of-the-box in IMIconnect.
Over the last 12 months IMImobile has been working closely with
ecosystem partners like the GSMA, Google and Vodafone UK to drive
the adoption of RCS. With recent announcements of RCS Business
Messaging initiatives at the Mobile World Congress in Barcelona
last week, IMImobile was pleased to showcase innovative RCS use
cases of its customers including Barclays, British Gas, Foxtons and
Pizza Hut Delivery at GSMA Innovation City.
IMImobile believes the adoption of RCS will further enhance
messaging interactions between consumers and businesses in years to
come, enabling a natural evolution of today's SMS experience.
According to the GSMA, consumers are overwhelmingly excited about
what RCS has to offer; nearly 80% of consumers find RCS appealing
and over 70% say RCS would make them more likely to want to
communicate with a brand.*
Sudarshan Dharmapuri, SVP Product Management said, "We are
excited to make RCS Business Messaging available in IMIconnect.
This allows enterprises to use IMIconnect to build, prototype and
deploy RCS journeys within days using our low-code tools. The
successful deployment of RCS journeys requires customer
interactions to be orchestrated across existing backend systems.
IMIconnect is specifically designed and developed to enable
end-to-end automation of customer journeys."
Businesses interested in building RCS messaging experiences can
sign up for IMIconnect. Users will then be able to access a 'drag
& drop' workflow builder that allows the quick and easy
configuration of RCS messaging journeys, including verified
branding elements, rich media, image carousels, customised action
buttons and replies. More importantly, any RCS services can easily
be integrated with CRM, marketing and customer service systems to
allow the fulfilment of RCS customer journeys across existing
business processes.
Customers interested in IMIconnect can sign up for IMIconnect
here.
About IMImobile
IMImobile is a cloud communications software and solutions
provider that enables companies to use mobile and digital
technologies to automate customer journey's and processes to
improve customer experience. Our software helps enterprises to
utilise mobile and digital messaging channels across marketing,
customer services and IT to integrate and manage front end digital
interaction channels with back-end fulfilment systems.
IMImobile's CX automaton cloud solutions manage overs 22 billion
messages, 42 billion commerce transactions a year across 80
countries. Organisations that trust us to deliver smarter digital
customer engagement include Centrica, AA, O2, EE, BT, Foxtons's,
Pizza Hut, Vodafone, Aircel, Airtel, AT&T, MTN, Universal
Music, and three of the major retail banks in the UK.
IMImobile is headquartered in London with offices in Hyderabad,
Atlanta, Dubai and Johannesburg and has over 900 employees
worldwide. IMImobile is quoted on the London Stock Exchange's AIM
market with the TIDM code IMO.
www.imimobile.com
Media Contact
IMImobile:
Matt Hooper / Alex Klose Via Redleaf Communications
Redleaf Communications: +44 (0)20 7382 4747
Jose Mendez / Guy Smith IMImobile@redleafpr.com
* GSMA RCS Business Messaging Research Study
This information is provided by RNS
The company news service from the London Stock Exchange
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