D4T4 Solutions PLC Release of Celebrus Customer Data Platform update
30 November 2021 - 6:00PM
RNS Non-Regulatory
TIDMD4T4
D4T4 Solutions PLC
30 November 2021
RNS REACH
30 November 2021
D4t4 Solutions Plc
D4t4 Solutions releases updates to Celebrus Customer Data
Platform
Celebrus can now be seamlessly connected to any organisation's
existing technology and offers enhanced detection for measuring how
customers interact with digital content
D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the
AIM-listed data solutions provider, has launched the latest version
of Celebrus Customer Data Platform (CDP), its enterprise software
product for capturing and analysing customer behaviour in real-time
across all digital channels.
The updated version 9.5 helps clients to unlock greater value
from their customer data and integrate it throughout their
technology platforms. Celebrus CDP now includes an easy-to-use API
Connector that seamlessly connects Celebrus to any external
technology application used by its clients. It also provides
organisations with even more accurate insights into how customers
interact with their targeted, digital content, including:
-- More accurate predictive analytics models for real-time
decision-making and outbound marketing
-- Improved analysis of which marketing tactics and touchpoints
are most effective to drive better return on marketing spend
-- Better reporting to accurately compare the performance of
different pieces of content and messaging
-- Enhanced compliance and auditability for whether customers
have reviewed terms and conditions and regulatory content
Bill Bruno, CEO of D4t4 Solutions, commented:
"The latest version of Celebrus CDP incorporates new
functionality that fills a massive gap in the market today. It
eliminates the hassle of connecting data across multiple technology
platforms and provides our clients with even more accurate insights
into how consumers interact with their digital content - helping
them to identify and convert potential customers in real-time. The
continued development of our Celebrus products is testament to the
talent we have within the business and our commitment to
investment-led growth."
Enquiries
D4t4 Solutions Plc +44 (0) 1932 893333
Bill Bruno, Chief Executive Officer moreinfo@d4t4solutions.com
Ash Mehta, Chief Financial Officer
finnCap (Nominated Adviser & Joint Broker)
Julian Blunt / E dward Whiley, Corporate
Finance
Alice Lane, ECM +44 (0) 20 7220 0500
Canaccord Genuity (Joint Broker)
Simon Bridges / Andrew Potts +44 (0) 20 7523 8000
Instinctif Partners +44 (0) 20 7457 2020
Rozi Morris / Joe Quinlan D4t4Solutions@instinctif.com
About D4t4 Solutions plc
D4t4 Solutions plc (AIM: D4t4) was founded around a passion for
helping global enterprises derive value from their data assets.
Supporting customers in financial services, retail, travel,
healthcare, and telecommunications across 27 countries, D4t4
enables businesses to make smarter, informed decisions via
Celebrus, the company's flagship first party product suite.
Celebrus CDP automatically captures, contextualises, and activates
user-based behavioural data in real-time across all digital
channels. Through behavioural biometrics and analytics, Celebrus
FDP helps companies prevent fraud before it happens. Celebrus CDM
provides an enterprise platform that automates the integration and
transformation of customer data from all relevant data sources,
whether on-premises or cloud, to deliver customer and regulatory
analytics.
The Group has offices in the UK, USA, India, and Australia with
key talent in all markets to drive the growth of the business.
Celebrus is fully compliant with all major data privacy regulations
and the Group is accredited to ISO27001: Information Security
Management.
For more information, please see www.d4t4solutions.com
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