TIDMTRMR
Tremor International Ltd
08 April 2022
8 April 2022
Tremor International Ltd
("Tremor" or the "Company")
Tremor International and Comscore Partner to Deliver Expanded
Programmatic
CTV Audience Engagement
Comscore's Predictive Audience solution will bring
privacy-friendly and contextual audience curation to Tremor Video
and Unruly campaigns
NEW YORK - Tremor International Ltd. (AIM/NASDAQ: TRMR)
("Tremor" or the "Company"), a global leader in video and Connected
TV ("CTV") advertising and usage of data offering an end-to-end
business and technology platform that enables advertisers to reach
their audiences and optimize their campaigns, and media partners to
maximize yield on their digital advertising inventory, today
announced an agreement with Comscore (Nasdaq: SCOR), a trusted
partner for planning, transacting, and evaluating media across
platforms.
Under the agreement, Comscore's next generation cookie-free
Predictive Audiences are now available for activation across Tremor
International's end-to-end platform, which encompasses the Tremor
Video DSP and the Unruly SSP.
The partnership enables Tremor Video and Unruly's advertising
clients to leverage cookie-free pre-bid audience targeting across
desktop, mobile and CTV. Advertisers within the platform will be
able to reach granular behavioral audiences based on video-level
contextual signals, particularly within CTV environments. As the
leading solution in-market for creating a crosswalk between
deterministic audience behaviors and privacy-forward contextual
signals, Comscore's Predictive Audiences drive next-level campaign
performance for advertisers on Tremor International's platform.
Other key benefits for Tremor Video and Unruly advertising
clients:
-- Segment Selection: Access to 1,000+ audience segments from
providers such as TransUnion, PlaceIQ, Commerce Signals and
others.
-- Future-proof Targeting: Comscore's cookie-free behavioral
targeting solution brings scalable CTV targeting to markets where
privacy regulations can inhibit scale, such as the US and
Europe.
"As marketers introduce CTV into their mix, Tremor International
is thinking about how we can introduce strong solutions at the
outset, so our buyers can build and learn from compelling, relevant
ad campaigns for the long-term," said Jessica La Rosa, VP of
Partnerships & Data Operations, Tremor International. "We are
excited to partner with Comscore on this offering, as it provides a
contextual-based solution to the standard third-party audience
targeting, which is today powered by cookie IDs and MAIDs.
Advertisers get the advantages of the same type of precise and
granular audience reach, in a solution that works globally, and in
a privacy-compliant manner, across all platforms, especially
CTV."
"We are excited to partner with Tremor International to advance
the CTV industry with more effective programmatic advertising,"
said Lee Blickstein, Vice President, Activation Solutions,
Comscore. "Traditionally, advertisers had to choose between high
performing audience targeting tactics and future-proof solutions.
Now with Tremor International, we are breaking down this barrier
and taking a big step forward in what advertisers can expect from
their CTV campaign performance."
To learn more, visit:
https://www.comscore.com/Products/Activation .
About Reach announcements
Reach is an investor communication service aimed at assisting
listed and unlisted (including AIM quoted) companies to distribute
media only / non-regulatory news releases such as marketing
messages, corporate and product information into the public domain.
An RNS Regulatory announcement is required to be notified under the
AIM Rules for Companies.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform measurement.
About Tremor International
Tremor International (AIM/Nasdaq: TRMR) is a collection of
brands built to unite creativity, data and technology across the
open internet. Our end-to-end, video-first platform facilitates and
optimizes engaging advertising campaigns for brands, media groups
and content creators worldwide - enabling powerful partnerships and
delivering meaningful results. A leader in Connected TV and video,
Tremor International's footprint is expanding across the industry's
fastest-growing segments, driven by a global team of seasoned
technologists and digital natives. Learn more at
www.tremorinternational.com
For further information please contact:
Tremor International Ltd ir@tremorinternational.com
Billy Eckert, Senior Director Investor Relations
KCSA (US Investor Relations) aholdsworth@kcsa.com
Adam Holdsworth
Vigo Consulting (UK Financial PR and Investor tremor@vigoconsulting.com
Relations) Tel: +44 20 7390 0230
Jeremy Garcia
Kate Kilgallen
finnCap Ltd Tel: +44 20 7220 0500
Jonny Franklin-Adams / James Thompson (Corporate
Finance)
Tim Redfern / Dicky Chambers (ECM)
Stifel Nicolaus Europe Limited Tel: +44 20 7710 7600
Fred Walsh
Alain Dobkin
Nick Adams
Richard Short
Forward Looking Statements:
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United Stated Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the potential benefits associated with the
Comscore agreement, the growth of video and CTV, benefits of any of
Tremor's or Unruly's other commercial partnerships and any other
statements related to its future financial results. These
statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors that
may cause Tremor's actual results, performance or achievements to
be materially different from its expectations expressed or implied
by the forward-looking statements. Tremor cautions you not to place
undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should
review the risk factors listed in Tremor's Annual Report on Form
20-F, which was filed with the U.S. Securities and Exchange
Commission ( www.sec.gov ) on March 15, 2022. Any forward-looking
statements made by Tremor in this press release speak only as of
the date of this press release, and Tremor does not intend to
update these forward-looking statements after the date of this
press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks
of Tremor International Ltd. in the United States and other
countries. All other trademarks are the property of their
respective owners. The use of the word "partner" or "partnership"
in this press release does not mean a legal partner or legal
partnership.
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
Reach is a non-regulatory news service. By using this service an
issuer is confirming that the information contained within this
announcement is of a non-regulatory nature. Reach announcements are
identified with an orange label and the word "Reach" in the source
column of the News Explorer pages of London Stock Exchange's
website so that they are distinguished from the RNS UK regulatory
service. Other vendors subscribing for Reach press releases may use
a different method to distinguish Reach announcements from UK
regulatory news.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRAEAELXEFKAEAA
(END) Dow Jones Newswires
April 08, 2022 02:01 ET (06:01 GMT)
Marimedia (LSE:MARI)
Historical Stock Chart
From Jan 2025 to Feb 2025
Marimedia (LSE:MARI)
Historical Stock Chart
From Feb 2024 to Feb 2025
