TIDMMIRI

RNS Number : 9215L

Mirriad Advertising PLC

24 April 2018

THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA OR JAPAN OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

FOR IMMEDIATE RELEASE

24 April 2018

Mirriad Advertising plc

("Mirriad" or the "Company" and together with its subsidiaries "the Group")

Investment by Jinhua Puhua Tianqin Equity Investment Fund Partnership ("Puhua") in Mirriad Advertising plc

Further to its announcement of 23 January 2018, Mirriad Advertising plc, a video technology company delivering in-video advertising globally, is pleased to announce the completion of an investment by Jinhua Puhua Tianqin Equity Investment Fund Partnership ("Puhua"), a Capital fund established in Jinhua in the People's Republic of China, one of Mirriad's core markets.

Puhua has subscribed for 3,225,806 new ordinary shares at a price of 62 pence per share, the same price at which funds were raised during Mirriad's IPO on 19 December 2017. The investment raises gross proceeds of approximately GBP2 million for the Company to continue driving the next phase of growth.

Mirriad announced on 26 January 2018 that it has renewed its contract with Youku, a subsidiary of Alibaba, in China and is now able to work with additional broadcasters/partners in the Chinese market. The proceeds will be used to continue the development of Mirriad's business in China, the world's second largest advertising market.

Following the subscription the Company confirms that application has been made to the London Stock Exchange for the admission of 3,225,806 new ordinary shares to trading on AIM. Admission is expected to take place at 8.00am on 1 May 2018.

At this point the Company's issued share capital will increase to 105,122,717 and Puhua will own 3.07% of the Company's issued share capital.

Enquiries:

 
 Mirriad Advertising plc               Tel: +44 (0)207 884 2530 
  Mark Popkiewicz, Chief Executive 
  Officer 
  David Dorans, Chief Financial 
  Officer 
 Numis Securities Limited              Tel: +44 (0) 207 260 1200 
  (Nominated Adviser & Joint Broker) 
  Nick Westlake (Nomad) 
  Michael Wharton 
 Financial Public Relations            Tel: +44 (0) 20 7796 4133 
  Hudson Sandler LLP 
  Daniel de Belder 
  Bertie Berger

About Mirriad

Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.

Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.

Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and São Paulo.

This information is provided by RNS

The company news service from the London Stock Exchange

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