mporium Group PLC New agency agreement for IMPACT (0267B)
05 January 2018 - 6:00PM
UK Regulatory
TIDMMPM
RNS Number : 0267B
mporium Group PLC
05 January 2018
5 January 2018
Mporium Group plc
("Mporium" or the "Group")
New agency agreement for IMPACT
Mporium Group plc (AIM:MPM), the technology firm delivering
event-driven marketing, is pleased to announce a commercial
agreement for its IMPACT technology services with leading media
investment management company GroupM UK.
Following the successful implementation of IMPACT within a
number of GroupM agencies, a commercial agreement has now been
signed with the wider group. This agreement provides access to the
IMPACT technology across the GroupM agencies.
Mporium's proprietary technology, IMPACT, enables advertisers,
and the agencies that serve them, to identify and monetise
micro-moments; those moments when there are significant changes in
the levels of consumer intent. This results in improved performance
for digital advertising campaigns, from brand advertising to direct
response.
IMPACT leverages a range of data inputs, including TV, news,
sports, influencers and social media to manage in real-time the
pricing, timing and selection of content for digital advertising
campaigns.
Mporium's Chief Executive, Nelius De Groot, said:
"I am delighted to announce this landmark agreement with GroupM.
GroupM's mission is to bring competitive advantage to its clients
and companies, a mission that is aligned with the performance that
IMPACT delivers. This agreement provides Mporium with access to
GroupM's agencies, who serve many of the largest global brands and
advertisers. We look forward to further developing our
relationships with the GroupM agencies, to deliver the best results
for their clients."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief Executive
Officer
N+1 Singer: 020 7496 3000
Mark Taylor
Michael Taylor
Alex Laughton-Scott
Alma PR: 020 3865 9668
Rebecca Sanders-Hewett
Josh Royston
Susie Hudson
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and monetise
micro-moments - those moments when there are significant changes in
the levels of consumer intent. Using technologies derived from
financial services, these micro-moments are used to drive highly
performant digital advertising campaigns: from brand advertising to
direct response.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
www.mporium.com
About GroupM
GroupM is the leading global media investment management company
for WPP's media agencies including Mindshare, MediaCom, Wavemaker,
Essence and m/Six, and the outcomes-driven programmatic audience
company, Xaxis. Responsible for more than US $108B in annual media
investment by some of the world's largest advertisers, GroupM
agencies deliver an advantage to clients with unrivaled insights
into media marketplaces and consumer audiences.
GroupM enables its agencies and clients with trading expertise,
data, technology, and an array of specialty services including
addressable TV, content, and sports. GroupM works closely with
WPP's data investment management group, Kantar, and together they
account for almost 50% of WPP's group revenues of more than US
$19B. GroupM delivers unrivaled marketplace advantage to its
clients, stakeholders and people.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn -
https://www.linkedin.com/company/groupm
This information is provided by RNS
The company news service from the London Stock Exchange
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