NAHL Group PLC NAH Brand Relaunch
12 June 2017 - 4:01PM
RNS Non-Regulatory
TIDMNAH
NAHL Group PLC
12 June 2017
12 June 2017
NAHL Group PLC
("NAHL" or the "Group")
NAH Brand Relaunch
NAHL, the leading UK consumer marketing business focused on the
UK legal services market is pleased to announce that it is today
unveiling a brand relaunch for the Group's Personal Injury (PI)
division, National Accident Helpline (NAH).
As outlined at the Group's Final Results in March, the brand
relaunch forms a key part of the growth strategy to increase NAH's
share of the personal injury market, while continuing to provide
high-quality marketing services to panel law firms.
The new brand identity and integrated marketing campaign will
include six new television adverts, alongside an extensive digital
and social media launch allowing consumers to interact directly
with NAH online. The theme is "When it's wrong, make it right",
based on NAH's consumer insight that identified how important
injury claimants feel it is to put their lives back together after
their accident - 'making it right', with NAH's support.
Russell Atkinson, CEO of NAHL, commented:
"NAH remains the leading brand in PI, with market leading
metrics for trust, search and click through. Our reputation has
been forged over twenty years and today's brand relaunch further
embeds our ethical approach into our marketing.
This investment in our brand positioning reflects the Group's
confidence in light of the forthcoming regulatory changes and will
enable us to grow market share."
For further information please call:
NAHL Group plc via FTI Consulting
Russell Atkinson (CEO) Tel: +44 (0) 20
Steve Dolton (CFO) 3727 1000
FTI Consulting (Financial Tel: +44 (0) 20
PR) 3727 1000
Oliver Winters
Alex Beagley
James Styles
Notes to Editors
NAHL Group
NAHL Group plc is a leading UK consumer marketing business
focused on the UK legal services market. The Group comprises three
companies: National Accident Helpline (NAH), Fitzalan Partners
(Fitzalan) and Bush & Company Rehabilitation (Bush). NAH
provides outsourced marketing services in the personal injury
market, Fitzalan, which includes Searches UK a leading conveyancing
search provider, provides marketing services in the property market
and Bush provides a range of specialist services in the
catastrophic injury market.
More information is available at www.nahlgroupplc.co.uk and
www.national-accident-helpline.co.uk.
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRAOKCDBPBKDAAK
(END) Dow Jones Newswires
June 12, 2017 02:01 ET (06:01 GMT)
Nahl (LSE:NAH)
Historical Stock Chart
From Apr 2024 to May 2024
Nahl (LSE:NAH)
Historical Stock Chart
From May 2023 to May 2024