OnTheMarket plc Record traffic and leads for OnTheMarket in May (4552B)
07 June 2019 - 4:00PM
UK Regulatory
TIDMOTMP
RNS Number : 4552B
OnTheMarket plc
07 June 2019
7 June 2019
Record visit traffic and leads for OnTheMarket in May 2019
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, announces today that traffic to
its portal in May 2019 reached 25.4 million visits*, a new monthly
record.
This result is more than an 8% increase on January's seasonal
high and previous record month of 23.5 million visits.
The increase in traffic helped to deliver record levels of leads
for OnTheMarket's estate and letting agent customers. Last month,
the portal generated approximately a 15% increase in the number of
phone and email leads compared with January 2019.
As at 3 June 2019, OnTheMarket.com displayed over 650,000 UK
residential property listings.
The Company's UK property stock is now over 83% of Zoopla's(1)
and approximately 65% of Rightmove's.(2)
The number of instant property alert emails sent by OnTheMarket
during May reached in excess of 100 million.
To place this milestone in context, in its 2018 results
announcement, Rightmove stated that it had sent 781 million instant
alert emails in the year.
Ian Springett, Chief Executive Officer of OnTheMarket.com, said:
"Our May performance is further evidence that our growth strategy
is working. We have delivered another set of record-breaking
traffic and leads results for our estate and letting agent
customers, many of whom are choosing to list their properties on a
'New & exclusive' basis. This is driving traffic to our portal
while injecting competition into a market which was previously a
'duopoly'.
"The high volume of instant alert emails now being sent each
month shows how our engagement with active property-seekers and the
value we deliver to agents are both continuing to grow
strongly."
(1) As at 3 June 2019, Zoopla stated on its website that it was
listing 562,144 UK residential sales properties and 225,592 UK
residential lettings properties, totalling 787,736 properties -
down from 822,250 as at 3 July 2018.
(2) Rightmove, in its 2018 Annual Report, stated that it had "1
million UK residential properties".
ENDS
For further information, please contact:
OnTheMarket
Ian Springett, CEO
Clive Beattie, CFO 0207 930 0777
TB Cardew (Financial PR adviser) 0207 930 0777 / onthemarket@tbcardew.com
Ed Orlebar 07738 724 630
Lucas Bramwell 07939 694 437
Zeus Capital (Nominated Adviser/Joint
Broker)
Martin Green, Pippa Hamnett, Jamie 0203 829 5000
Peel
(Corporate Finance)
Benjamin Robertson, John Goold (Broking)
Shore Capital (Joint Broker)
Daniel Harris, Rose Ramsden 0207 601 6100
Background on OnTheMarket:
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is the third biggest UK
residential property portal provider in terms of traffic. It aims
to deliver a market-leading, agent-backed alternative to Rightmove
and Zoopla, offering a first-class service to agents at sustainably
fair prices and becoming the go-to portal for serious
property-seekers.
OnTheMarket plc was admitted to AIM in February 2018 with GBP30
million in new capital in order to support a new growth strategy
for the business.
As at 4 June 2019, OnTheMarket.com had over one million people
using its property alert service. To place this milestone in
context, in its 2018 results announcement, Rightmove stated that
'over two million people' had received property alerts from it
during the year.
At its IPO in February 2018, OnTheMarket was 70% owned by over
two thousand agent firms.
With backing from its agent owners, OnTheMarket has developed
unique sources of competitive advantage such as the thousands of
"New & exclusive" property listings it receives every month
from its agents to display 24 hours or more before they are on
Rightmove or Zoopla.
*Visits comprise individual sessions on OnTheMarket.com's web
based portal or mobile applications by users for the period
indicated as measured by Google Analytics. Data for leads generated
is reported from the Company's operating systems.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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