Live Company Group PLC Launch of BRICKLIVE Kids? Club
03 May 2018 - 4:00PM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
03 May 2018
RNS Reach
3 May 2018
LIVE COMPANY GROUP PLC ("LVCG" or the "Company")
LVCG debuts BRICKLIVE Kids' Club
LVCG is pleased to announce the launch of Brick Live
International Limited's latest venture: BRICKLIVE Kids' Club,
having signed a three-year contract with South Korea's Haevichi
Hospitality Guam Inc.
BRICKLIVE Kids' Club will be a permanent hotel fixture, creating
a colourful 100sqm play zone with 18,000 bricks. It will include a
brick pit, BRICKLIVE Build Zones featuring LEGO(R) Friends and City
bricks, a graffiti wall and race track zone.
The concept is a mini version of the two larger BRICKLIVE
Centres already located in shopping centres in Seoul.
The new branded franchise, which builds on the success of Brick
Live's first hotel-based BRICKLIVE pop-up created in the Ananti
Cove Hotel in Busan last August, extends the concept to The Westin
Chosun Haevichi Resort, Guam, from early May 2018. The deal is
expected to be the first of additional signings over the course of
2018, as LVCG looks to roll out BRICKLIVE Kids' Club with
additional partners throughout the Far East.
Haevichi Hospitality Guam Inc., a subsidiary affiliate of
Hyundai Motor Group, took ownership of the Westin Resort Guam in
February 2017 as the hotel celebrated its 20(th) anniversary.
David Ciclitira, executive chairman at Live Company Group, said:
"BRICKLIVE Kids' Club is another exciting opportunity for
BRICKLIVE. Built for LEGO(R) enthusiasts, BRICKLIVE shows have
quickly become some of the world's fastest growing LEGO-based
experiences worldwide and we are very excited to extend mini
BRICKLIVE hubs into hospitality spaces to make BRICKLIVE even more
accessible. I am personally passionate about providing a learning
environment where children can experience that there is no limit to
their creativity - so launching a club especially for kids, with
the opportunity to scale via our network, felt like a natural
step."
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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