Live Company Group PLC BL Education agreement with ImmersiveMinds
25 September 2018 - 4:04PM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
25 September 2018
RNS Reach
25 September 2018
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
BL Education signs agreement with ImmersiveMinds for BRICKLIVE
Digital Content
LVCG is pleased to announce that, its wholly-owned subsidiary,
Bricklive Education Limited ("BL Education"), has entered into an
agreement with pioneers in digital education, ImmersiveMinds
Limited ("ImmersiveMinds").
BL Education will work closely with ImmersiveMinds, and in
particular with founder and director Stephen Reid, who has worked
in digital education for the last 18 years, 12 of which he has
specialised in Games-Based Learning. He has represented
organisations such as Microsoft and BBC, and events such as BETT,
ISTE, Minecon Insomnia, Minefaire and Minevention. Stephen will be
a director of BL Education, alongside David Ciclitira and Andrew
Smith, and will receive a 20% shareholding in BL Education in
return for his services.
This exciting collaboration will enable BL Education to develop
and enhance educational content for BRICKLIVE shows globally,
starting at the recently announced BRICKLIVE Dallas event taking
place at the end of January 2019, where ImmersiveMinds have been
confirmed to run the 'Coding Corner'.
Andrew Smith: Managing Director of Live Company Group Plc, said:
'Education has been at the forefront of our agenda for the Company
since its inception and so this partnership cements this goal.
Combining education with the digital age will also further increase
the demographic of BRICKLIVE, especially as we move into new
markets in America and globally. With their experience in teaching
digital education, using platforms such as Minecraft and LEGO, and
working with reputable companies such as Microsoft, ImmersiveMinds
is the ideal partner. Future plans include creating education
programmes and lesson plans that we integrate in BRICKLIVE
shows.'
Stephen Reid, Director and Founder of ImmersiveMinds, said:
'ImmersiveMinds are excited to be taking the first steps in
bringing our digital creativity and education content to BRICKLIVE
through a new partnership. The team at ImmersiveMinds are looking
forward to creating content and experiences for BRICKLIVE. Our
partnership will offer parents and children a wealth of unique new
experiences as part of their visit to BRICKLIVE.'
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
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END
NRALAMATMBATMPP
(END) Dow Jones Newswires
September 25, 2018 02:04 ET (06:04 GMT)
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