Plant Impact PLC USA launch of Fortalis® (5945X)
23 February 2017 - 4:00AM
UK Regulatory
TIDMPIM
RNS Number : 5945X
Plant Impact PLC
22 February 2017
For immediate release 22 February 2017
Plant Impact Plc
("Plant Impact" or the "Group")
USA launch of Fortalis(R) soybean crop enhancement product
Plant Impact (AIM: PIM), a leader in research and development in
crop enhancement products that growers can rely on to improve the
yield and quality of their crops, is pleased to announce its US
launch of Fortalis(R), a yield-enhancing foliar spray for soybean.
This product launch represents Plant Impact's first commercial
sales into the important US soybean market following several years
of research and pre-commercial grower trials in the US.
Fortalis(R) is now available to US retailers and growers and
will be marketed in the 2017 crop season across key soybean-growing
states via three new commercial partnerships with Helena Chemical
Company, GROWMARK, and the Van Diest Supply Company. These partners
represent three of the leading distribution partners in the US
agricultural market. Collectively, they provide agronomic support,
advisory and supply services across 100% of the US soybean growing
states.
Fortalis(R) contains the second generation of Plant Impact's
patented CaT(TM) technology, optimised for US soybean growing
conditions and grower practices and subject to a pending patent
application. Fortalis(R) was also recently introduced by Bayer
CropScience in the Argentine soybean market. This product is the
second generation of the technology behind Veritas(R), which has
been sold to growers in Brazil over the past four growing
seasons.
Plant Impact recently completed a three-year research scale and
pre-commercial grower trial programme using Fortalis(R) across the
US soybean growing regions. These tests have shown particular
improvements in soybean crop health when Fortalis(R) is applied in
conjunction with foliar soybean fungicides marketed by the
industry's largest agrochemical manufacturers. Specifically, across
results from nearly 150 treatment comparisons, when Fortalis(R) is
combined in a tank mix with the grower's preferred foliar
fungicide, soybean crop yields improve by an average of 4.8 bushels
per acre vs. an untreated control. This is equivalent to more than
a 9% improvement on average US soybean yields, and these results
have been achieved in conjunction with a variety of fungicides. The
Fortalis(R) promotional program for growers and retailers in 2017
is therefore designed to integrate the Plant Impact technology with
grower's preferred choice of soybean foliar fungicide in a tank
mix. This has led to the Group's decision to work directly with
major distribution partners that market these relevant leading
fungicides, such as Helena Chemical Company, GROWMARK and the Van
Diest Supply Company.
In the 2016 season, the USA held its position as the world's
largest producer of soybeans, with the country's crop covering 86.5
million acres (35 million hectares). However, while a new world
record-breaking soybean yield of over 180 bushels per acre was set
last season, average US yields are just over 52 bushels per acre.
Estimates are that only 16% of the US acres are currently treated
with a fungicide, indicating a significant new market opportunity
for growers to combine use of Fortalis(R) and a soybean fungicide
to improve overall yields due to better disease control and
improved plant health.
John Brubaker, Plant Impact CEO, commented:
"I am delighted to announce the US launch of Fortalis(R) and
these new commercial partnerships. Growers across the US are facing
challenging economic conditions and there is no better time to find
new ways to drive more value from the same acres. Fortalis(R) can
help growers close their yield gap by pushing yields closer to
their potential and it is the second product to achieve our
exacting Quality Standard. We are proud to be working with some of
the very best distributors in the United States and look forward to
launching Fortalis(R) with these partners to improve soybean plant
health and bring value to our US retail and grower customers."
For further information, contact:
Plant Impact
John Brubaker, Chief Executive Officer Tel: +44(0) 1582 465
540
Richard Amos, Chief Financial Officer Tel: +44(0) 1582 465
540
Ailish Tracy, Global Communications Manager Tel: +44(0) 1582 465
540
Peel Hunt (Nominated Advisor and Broker)
Adrian Trimmings Tel: +44 (0) 207 418 8900
George Sellar
Buchanan
Charles Ryland Tel: +44(0) 20 7466 5000
Sophie Cowles
Jane Glover
www.plantimpact.com www.fortalisyields.com
About Plant Impact
Established in 2003, Plant Impact plc's head office and primary
research facility are at the
Rothamsted Centre for Research and Enterprise (RoCRE) in
Harpenden, United Kingdom (near
London). The Group has additional offices in Sao Paulo, Brazil
and Buenos Aires, Argentina.
Using in-house scientific research and via collaborations with
academic and research institutes, the
Group has developed reliable crop enhancement products that
improve both yield and quality. Multi
year trials have proved the impact of the products and their
compatibility with other plant protection
inputs. Plant Impact markets products in more than 20 countries,
via regional agrochemical distributors
and global strategic partners that growers trust.
Our US Fortalis distributors
GROWMARK www.growmark.com
Helena Chemical Company www.HelenaChemical.com
Van Diest Supply Company www.vdsc.com
This information is provided by RNS
The company news service from the London Stock Exchange
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