RNS Number:2943X
Real Affinity PLC
29 May 2007


                               Real Affinity plc

                             Retirement of Director

Real Affinity plc ("the Company"), the AIM-listed marketing services group,
announces the retirement of Geoff Hedges, a Board Member and Managing Director
of the Holly Benson operating subsidiary. Pending the completion of the
restructuring announced on 13 March 2007, the operational management of Holly
Benson will be the responsibility of Paul Thompson, currently the Finance
Director of Holly Benson and a Board Member.


Gerard Corcoran, Group Chief Executive of Real Affinity, commented:
"The Board would like to take this opportunity to thank Geoff for his
contribution to the development of the Group, in both his capacity as a Board
member and his role in managing Holly Benson, one of the main operating
subsidiaries. We wish him a happy retirement."

                                                                    29 May 2007



ENQUIRIES
Real Affinity plc                                            Tel: 01274 421 700
Gerard Corcoran, Group Chief Executive

HB Corporate                                                 Tel: 020 7510 8600
Edward Hutton

Bankside Consultants                                         Tel: 020 7367 8888
Michael Padley / Daniela Hale






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