Brave Bison Group PLC Brave Bison wins Shell YouTube channel management
03 April 2017 - 4:01PM
RNS Non-Regulatory
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Brave Bison Group PLC
03 April 2017
Brave Bison wins Shell International in competitive pitch to
maximise engagement across their YouTube channel
London, April 3rd, 2017: Following a competitive tender process,
Shell International has hired Brave Bison, the independent digital
media and social video broadcaster, to evolve its YouTube strategy
and channel management. Brave Bison is the first company Shell has
hired to work directly on the strategic positioning and management
of its YouTube content.
Having run a YouTube channel for many years, Shell recognised
the potential to curate and contain all salient content from around
the globe in a single online environment. Brave Bison will work on
maximising the potential of Shell's YouTube channel providing
research, insight and expert channel management. Working closely
with Shell's internal teams, content producers and agencies, the
aim is to present a clear vision and overall purpose that is
aligned to the company's communications strategy.
Kevin Deeley, Chief Operating Officer of Brave Bison, commented:
"We are delighted to be working with Shell on what is a really
exciting project. The goal is to create a 'go to' platform for all
things energy related that not only provides content and
information that is compelling and relevant, but better reflects
what Shell stands for."
ENDS
For further information please contact:
Brave Bison Group plc
Kevin Deeley (Chief Operating via FTI Consulting
and Finance Officer)
Stockdale Securities Limited
Richard Johnson / Andy Crossley Tel: 020 7601 6100
FTI Consulting
Rob Mindell / Charles Palmer Tel: 020 3727 1000
About Brave Bison
Brave Bison is an independent digital media and social video
broadcaster, proudly working with some of the biggest brands and
most-followed YouTube and Facebook talent in the world. Clients
include Coca Cola, P&G, Microsoft, 20th Century Fox, CNBC,
Universal Pictures and Google.
Brave Bison is the largest multi-platform video network in the
world outside North America, with headquarters in London and
offices in Singapore and Australia.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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April 03, 2017 02:01 ET (06:01 GMT)
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