Clarion Accelerates Globalization with SDL Technologies
10 May 2016 - 10:30PM
Business Wire
Global in-vehicle information solution provider
selects SDL’s digital experience and language solutions to launch
44 websites in 39 languages and deliver a culturally relevant
experience to its customers across the globe
SDL (LSE: SDL) today announced that Clarion, a global
leading provider of in-vehicle information solutions, has
significantly improved the consistency and engagement of its online
experiences after deploying SDL’s Web and Language Solutions.
Clarion launched two new corporate websites, one in Japanese and
one in English, and subsequently rolled out 42 country websites in
39 languages, in just seven months. Before adopting the SDL
solution, the process of localizing content for one country site
could take up to six months.
Clarion selected SDL to deliver a more personalized and
culturally relevant online experience, as its previous system was
not robust enough to support a global web presence. The challenge
of consistently managing content changes from the corporate website
to the local language websites in a sustained manner proved to be a
major issue. This led Clarion to turn to SDL due to its reputation
of enabling exceptional global operational efficiency and
scalability gains when it comes to delivering locally relevant
digital experiences.
The intuitive and flexible nature of SDL Web enabled Clarion to
efficiently launch and control consistency across 44 websites by
centrally controlling and localizing content, while also providing
the flexibility for country teams to add their own local
information. To enable this, Clarion relies on SDL Web’s
BluePrinting® technology which simplifies the management of
sophisticated web presences across distributed sites in multiple
languages.
“With SDL Web, we have achieved quicker delivery of multilingual
communications to the world. It has dramatically shortened our time
to market, which allows us to reallocate resources to other
important business efforts,” said Akiko Uehara, Director of
Clarion’s Global Brand Communication group.
To drive translation efficiency, Clarion has selected SDL
WorldServer to provide a fully joined up content ecosystem that
helps shorten time to market and improve the overall quality of
information provided. Additionally, as part of its effort to
increase customer engagement, Clarion has expanded the use of SDL’s
translation services to include Asian, North and Central American
languages.
“Given the breadth of our customer base, having an integrated
approach to content management is absolutely critical,” said
Noriyuki Imanishi from Clarion’s brand communication group. “With
SDL’s comprehensive solutions, we can ensure that all our
communication channels are synchronized, with consistent messaging
across all languages. We have also witnessed our share price rise
by four times, demonstrating that language really is key to driving
business growth.”
“We understand the importance of reaching customers on digital
channels in their native language, as this greatly impacts customer
experience and purchasing behavior,” said Adolfo Hernandez, CEO,
SDL. “We are proud to support Clarion in their efforts to deliver a
truly global experience to customers, while expanding their
geographic reach.”
To learn more about Clarion’s journey and success with SDL’s
technology, please visit our website and blog.
About SDL
SDL (LSE: SDL) is the leader in global content management and
language solutions. With more than 20 years of experience, SDL
helps companies build relevant digital experiences that deliver
transformative business results on a global scale. Seventy-nine of
the top 100 global brands trust SDL to simplify the complexity of
managing content across multiple brands, websites, languages, and
devices. Go global faster with SDL. Learn more at SDL.com and
follow us on Twitter, LinkedIn and Facebook.
About Clarion
Clarion Co. Ltd, a member of the Hitachi Group, was founded in
1940 in Tokyo. Today it is classed as one of the 100 largest global
OEM suppliers by Automotive News. A world leader in car audio and
electronic equipment, Clarion is positioned as a major manufacturer
of car audio systems, car navigation systems and camera systems.
The company specialises in research, development, design
engineering and manufacturing work. Clarion combines these fields
of expertise to offer innovative products, in terms of both their
ease of use and their performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160510006060/en/
SDL CorporateVicky Ryce, + 44 (0) 7792 662213vryce@sdl.comorPAN
CommunicationsEmily Held/Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
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