SDL Powers China Eastern Airlines’ Global Online Strategy
03 November 2017 - 12:00AM
Business Wire
Conversion Rates Increase 300% in First Four
Months
SDL, a leader in global content creation, management,
translation and delivery, today announced that China Eastern
Airlines, one of the three major airlines in mainland China,
serving over 100 million passengers globally per year (ranked 7th
globally), has selected SDL’s technology to power its digital
expansion plans, helping to overcome the language and cultural
challenges involved in engaging with new international
consumers.
China Eastern wanted to distinguish itself from other Chinese
national airlines on the global stage, as well as improve
conversion rates, retain website visitors and create a window into
its range of services.
Using SDL’s web content management platform and SDL Translation
Management System (TMS) China Eastern relaunched its main website
(CEAir.com), along with 14 local country websites (across nine
languages). The technology allows it to create and localize
experiences for consumers in their own language. This also means
that China Eastern no longer needs to engage with third party
affiliates or agencies.
“In today’s global digital environment, it’s essential that
businesses maintain strong global connections with customers,” said
Allan Hall, Chief Revenue Officer, SDL. “We are proud to provide
China Eastern Airlines with the ability to not just reach – but
connect and communicate with people on a local, personal
level.”
SapientRazorfish delivered the design prototype for CEAir.com in
just eight weeks. Within four months of the website launch, China
Eastern achieved impressive results – including an increase in
conversion rates by 300% and unique views by 19%, as well as a
bounce rate reduction of 37%.
-ENDS-
About China Eastern Airlines
China Eastern Airlines Corporation Limited is one of the three
major airlines in Mainland China. Currently, it operates a fleet of
over 600 aircrafts, with average age less than 5.5 years, being one
of the youngest fleets in major airlines in the world. As a member
of the SkyTeam Alliance, CEA serves over 100 million passengers
globally per year and ranks 7th in the world. Through its air
network, CEA now reaches 1,052 destinations in 177 countries.
Frequent Flyers of Eastern Miles are privileged with 672 lounges
worldwide within all 20 SkyTeam member airlines.
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we’ve helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn Twitter and Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20171102005652/en/
Denis DaviesSDL Corporate Commsddavies@sdl.com
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