TIDMSFOR
RNS Number : 0076D
S4 Capital PLC
21 June 2019
21 June 2019
S4 Capital plc ("S(4) Capital" or "the Company")
MediaMonks deal with BizTech to expand capabilities and
geographic coverage
S(4) Capital plc (SFOR.L), the new age, new era digital
advertising and marketing services company, announces that its
global content arm MediaMonks today conditionally agreed a merger
with BizTech, a leading marketing transformation and customer
experience company based in Melbourne, Australia. The proposed
merger signifies an investment in further strengthening MediaMonks'
marketing cloud expertise and an important strategic step towards
delivering a faster, better and cheaper offer for clients
worldwide.
BizTech reports revenues of approximately A$15 million and
employs 90+ people in five locations spanning the globe. It is
headquartered in Melbourne and operates in Sydney, Toronto, Moscow
and Astana. Founded in 2008, BizTech has been consistently awarded
the highest honours in APAC for its work with Adobe across Adobe
Experience Cloud. Teaming up with BizTech - a Gold partner in
Adobe's Solution Partner Programme - will enable MediaMonks and
MightyHive to expand their existing relationship with one of the
major software companies in the digital marketing ecosystem. A
video showcasing work by BizTech can be viewed on MediaMonks'
YouTube channel.
The merger will establish a footprint for MediaMonks
particularly in Australia and Canada, marking another milestone in
the company's global expansion. S(4) Capital already operates in
Canada, Australia, and New Zealand through MightyHive, but S(4)
Capital will now gain a fully integrated content and programmatic
operation in Australia and Canada on which to build, as well as a
global centre of expertise in customer experience and Adobe
capabilities.
The merger will be funded from the Company's cash resources and
the consideration will be payable in cash and ordinary shares of
S(4) Capital on a 50/50 basis, with lock-up restrictions. The
merger is subject to completion of the ongoing audit and
documentation process and merger control.
Sir Martin Sorrell, Executive Chairman of S(4) Capital said: "We
are delighted with the proposed deal which will bring Michael, Tim,
and the entire BizTech team to the S(4) Capital family. Their
highly specialised Adobe expertise and close-knit client
relationships make BizTech the perfect partner to accelerate our
business in Australia and beyond."
Michael Patishman, CEO of BizTech commented: "We are thrilled to
be asked to partner with S(4) Capital and launch MediaMonks in new
territories in Australia, which offers exciting opportunities for
our people and a broader service offering for our clients."
Tim Goodman, CTO and Founder of BizTech added: "It gives us
great pleasure to partner with S(4) Capital and continue the
journey we started 11 years ago. We look forward to working with
Victor and the team to expand our offering globally"
Victor Knaap, Main Monk and CEO of MediaMonks said: "Bringing
BizTech on board will represent many things for MediaMonks. We will
be effectively marrying engineering, design, and content for a new
era of creativity. But we're not just broadening our client offer,
we're growing our network that will span from Mexico to Melbourne
and welcome a brand new super crew of Adobe experts."
Enquiries to:
S(4) Capital plc +44 (0)20 3793 0003
Sir Martin Sorrell, Executive
Chairman
Powerscourt (PR Advisor) +44 (0)20 3328 9386
Elly Williamson/Jessica Hodgson
About Biztech
BizTech is a highly-specialised systems integrator. Using a
tried and tested formula, BizTech works closely together with its
clients, enabling it to deliver on its customers' expectations. As
a longstanding ANZ Digital Marketing Adobe Partner, it's one of few
organisations globally to ever achieve the Gold Status and AEM
Specialization, Adobe Campaign Specialization and Analytics
Specialization as well as Adobe Certified Training Partner
status.
BizTech employs close to 100 employees across offices in
Australia, New Zealand, Canada, Russia, and Kazakhstan. Its clients
include banks, telecommunications, universities, government, retail
and media companies.
About MediaMonks
MediaMonks is a global creative production company that partners
with clients across industries and markets to craft amazing work
for leading businesses and brands. Its integrated production
capabilities span the entire creative spectrum, covering anything
you could possibly want from a production partner, and probably
more.
From creative campaigns and content to bespoke development and
design, MediaMonks works above the line and below the fold at the
intersection of creativity and technology. Operating across teams,
time zones, and technologies with an incredible in-house team of
950+ Monks. Its work is recognized by advertising and craft awards
around the world, producing 128 Cannes Lions and 220+ FWAs to
date.
Founded in 2001 and rooted in digital, you can find MediaMonks
anywhere on the Web as well as in San Francisco, Los Angeles, New
York, Mexico City, Buenos Aires, São Paulo, London, Amsterdam,
Stockholm, Dubai, Mumbai, Bangalore, Singapore, and Shanghai.
In July 2018, MediaMonks joined forces with S(4) Capital to
build out the production platform of the future. Under the
direction of Sir Martin Sorrell, MediaMonks is increasing its
firepower on all fronts, adding new Monks, monasteries, and
services such as data analytics and digital media buying.
About S(4) Capital
S(4) Capital plc (SFOR.L) is a new age/new era digital
advertising and marketing services company established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multi-national, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in three
areas: first-party data, digital content, digital media planning
and buying, along with an emphasis on "faster, better, cheaper"
executions in an always-on consumer-led environment, with a unitary
structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2017 digital accounted for
approximately 40 per cent. or $200 billion of total global
advertising spend of $500 billion (excluding about $400 billion of
trade support, the primary target of the Amazon advertising
platform), and projects that by 2022 this share will grow to
approximately 55 per cent.
S(4) Capital integrated with MediaMonks, the leading, AdAge
A-listed creative digital content production company, led by Victor
Knaap and Wesley ter Haar, in July 2018, and with MightyHive, the
market-leading programmatic solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly
Chief Financial Officer of MediaMonks, now Chief Financial Officer
of S(4) Capital), all joined the S(4) Capital Board as Directors.
The S(4) Capital Board also includes Scott Spirit, Elizabeth
Buchanan, Rupert Faure Walker, Daniel Pinto, Sue Prevezer and Paul
Roy.
The company has a market capitalization of approximately GBP600
million ($750 million) and approximately 1,400 people in 20
countries, across the Americas, Europe, the Middle-East and Africa
and Asia-Pacific.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalization of over GBP16 billion on the day he left. Prior to
that he was Group Financial Director of Saatchi & Saatchi
Company plc for 9 years.
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END
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