LONDON, July 18, 2024 /PRNewswire/ -- Media.Monks, the
operating brand of S4 Capital and leading digital-first,
data-driven, advertising, marketing and technology services
company, today announces streamlined and more effective offerings.
They are designed to arm CEOs, CMOs and CTOs with fully integrated
services, architected to drive sustainable, profitable growth and
innovation across their enterprises and the tools to leverage AI
and unlock cost-efficiencies accelerating transformation at
scale.
Starting today, Media.Monks will transition its services into
two fully synchronised Practices: Marketing services and Technology
services, both powered by Monks.Flow, the industry leading,
AI-powered, intelligent marketing and workflow platform. These
offerings will be underpinned by a consulting group that will offer
end-to-end services ranging from strategy to implementation.
Effective immediately, Media.Monks also becomes simply Monks,
marking a significant milestone in its evolution as a business and
setting the stage for future growth and innovation beyond
media.
"Many of today's agencies are wrestling with the pace of change
in a world profoundly transformed by technology. It's always been
our ambition to disrupt the legacy model and today marks another
important milestone in that journey," says Sir Martin Sorrell, S4 Capital Founder and Executive
Chairman. "With this shift in the way we deliver our services to
market, we are better able to help clients transform the economics
of their businesses and are well-positioned to develop and define
the future of our industry."
Monks' nine capabilities will remain in place, now focused in
just two Marketing and Technology offerings, enabling clients to
accelerate revenue growth, transformation and automation, while
outpacing their competition:
- Marketing services will encompass a comprehensive suite
of creative, content, media, social and data-driven marketing
solutions, leveraging the Monks' award-winning capabilities in
storytelling, audience engagement and performance marketing to
deliver outcomes that resonate with consumers and drive measurable
results.
- Technology services will concentrate on the company's
technology, user experience, product engineering, data, digital
transformation and consulting services. It will focus on robust
digital infrastructures, next-gen digital products and consumer
experiences and advanced data and analytics solutions that empower
clients to navigate and thrive in the digital age.
A number of our senior Practice, capability and regional leaders
wanted to comment on these important changes:
"This evolution reflects our unified cross-discipline teams, who
bring the grit and the diversity of thought needed to help our
clients accelerate growth and navigate the transformation of
operating models," says Scott
Griset, EVP Consulting.
"Our aim is to simplify and accelerate the possibilities of
technology and creativity for our clients and that starts with
streamlining our offerings and identity," says Brady Brim-DeForest, CEO, Technology
services.
The new Monks brand emphasises the cross-vertical and end-to-end
capabilities offered by an integrated portfolio of services
designed to maximise client revenue growth, innovation and
reach.
"By dropping 'media' from our name, the new operating brand more
accurately represents our integrated global team, unified expertise
and diverse communities," says Kate
Richling, Chief Marketing Officer.
"Our refreshed brand embodies our team's synergy and versatile
skills, committed to crafting impactful solutions for our clients'
challenges," says Michelle McGrath,
SVP Data.
"Our most innovative, impactful work has been powered by the
intersection of our core teams and technology. Now, we have a brand
that is reflective of that core ethos to carry us and our clients,
into the next phase of evolution," says Victoria Milo, SVP Media Solutions and Emerging
Technology.
The Monks brand also emphasises the dedication of our
approximately 7,600 people to their craft.
"Placing a focus on the talent behind the work, the evolved
Monks brand is designed for transparency and people—particularly in
the age of AI—signalling the importance of having ambitious
innovators in your corner for seamless implementation of emerging
technologies," says James Nicholas
Kinney, Chief People Officer.
"Our new name puts a spotlight on our talent, who excel in
blending diverse specialisations and cultures with a shared
ambition to change the world," says both Deborah Heslip and Laura
Davis, Co-Chief Client Officers, Marketing services.
"To be a Monk is to champion empathy, transparency, and
diversity, driving us to create human-centric solutions for clients
who are eager to authentically carve their place in culture," says
both Wesley ter Haar and Bruno
Lambertini, Co-Chief Executive Officers, Marketing
services.
Organisational and reporting structures to support the new
services model will launch in 2025.
Stay up to date on the latest at Monks on Monks.com, LinkedIn,
Instagram and TikTok.
About Monks
Monks is the global, purely digital,
unitary operating brand of S4Capital plc. With a legacy of
innovation and specialised expertise, Monks combines an
extraordinary range of global marketing and technology services to
accelerate business possibilities and redefine how brands and
businesses interact with the world. Its integration of systems and
workflows delivers unfettered content production, scaled
experiences, enterprise-grade technology and data science fueled by
AI—managed by the industry's best and most diverse digital
talent—to help the world's trailblazing companies outmanoeuvre and
outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global
Marketing Services. It has remained a constant presence on Adweek's
Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10
Creative Companies (2022-23) and is the only partner to have been
placed in AdExchanger's Programmatic Power Players list every year
(2020-24). In addition to being named Adweek's first AI Agency of
the Year (2023), Monks has been recognized by Business Intelligence
in its 2024 Excellence in Artificial Intelligence Awards program in
three categories: the Individual category, Organizational Winner in
AI Strategic Planning and AI Product for its service Monks.Flow.
Monks has also garnered the title of Webby Production Company of
the Year (2021-24), won a record number of FWAs and has earned a
spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
About S4Capital
S4Capital plc (SFOR.L) is the
tech-led, new age/new era digital advertising, marketing and
technology services company, established by Sir Martin Sorrell in May
2018.
Our strategy is to build a purely digital services business for
global, multinational, regional and local clients. This will be
achieved by integrating leading businesses across categories
including: marketing, data, digital media, and technology, along
with an emphasis on 'faster, better, cheaper, more' execution in an
always-on consumer-led environment, with a unitary structure.
The S4Capital Board includes Rupert
Faure Walker, Daniel Pinto,
Sue Prevezer, Elizabeth Buchanan,
Margaret Ma Connolly, Miles Young and Colin
Day as Non-Executive Directors.
The Company now has approximately 7,600 people in 32 countries
with approximately 80% of revenue across the Americas, 15% across
Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a
geographic split of 60%:20%:20%. Marketing services will account
for approximately 75% of net revenue and Technology services 25%.
The longer term objective is a practice split of 60%:40%.
Sir Martin was CEO of WPP for 33 years, building it from a £1
million 'shell' company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over £16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
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