SFX Screen Fx

RNS Number:5210A
Screen FX PLC
06 July 2004

6 July 2004

                                   Screen FX

                        Pre-close period trading update

         Screen roll out complete; major advertisers trialling service



Screen FX plc, which offers digital screen advertising in shopping centres
across the UK, today announces its pre-closed trading update for the six months
to 30 June 2004, ahead of its maiden interim results which will be issued in
September.



In line with its initial strategy and with the timetable outlined in its
prospectus, Screen FX now has a fully operational network of 55 Info Pods,
incorporating 131 screens, in eight shopping centres across the UK.  One further
centre should be operational shortly and discussions continue with a number of
other leading centres across the UK.  The Info Pods each have two 63-inch plasma
screens, showing advertising and news, as well as touch-sensitive information
screens giving information relevant to their particular centre.



The Screen FX network now provides access, at the point of purchase, to a target
audience of approximately 164 million shoppers a year in major centres
including: the MetroCentre, Gateshead; Lakeside, Thurrock; Eldon Square,
Newcastle; The Glades, Bromley; and The Victoria Centre, Nottingham.  This
opportunity is proving to be very attractive to major advertisers, with brands
such as McDonalds, Sony Music, Mars, Adidas and Disney Home Video trialling the
technology.



With the network now in place and fully operational, the key to delivering the
business plan will be the adoption of the concept by these major advertisers.
The interim results will reflect the circa #2 million capital expenditure
programme used to build the network along with the circa #1 million operational
costs associated with the successful roll out of the screens.  This will result
in the company reporting a loss for the period, in line with original management
expectations.



David Clark, Chief Executive Officer of Screen FX, said:



"We are delighted the roll out has gone so smoothly and that we are now up and
running in all of our initial eight centres.  Our screens offer major blue chip
advertisers the opportunity to get their message across to potential customers
at a time and place they are most likely to buy, and we have found advertisers
and their agencies have been very keen to be involved.  The next four months
represent a key period for the business in building its revenue base  and we
look forward to the next stage of our development with enthusiasm."



For further information please contact:



Screen FX plc
                              Tel: 0161 428 5544

David Clark



Citigate Dewe Rogerson        Tel: 020 7638 9671

Patrick Toyne Sewell/Alexandra Scrimgeour/ Fiona Bradshaw



Notes to Editors



Screen FX listed on AIM in March 2004.  Its initial strategy is to install its
network of Info Pods into nine leading shopping centres nationwide and through
these displays to deliver major brand advertising.  The company's medium term
strategy is then to build on its initial roll out and secure longer term
relationships with UK shopping centres, retailers and advertisers.  For more
information please visit www.screenfx.com.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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