LOS ANGELES, March 11, 2016 /PRNewswire/ --
Minds + Machines (LSE:MMX), the sales
and marketing led registry business, is delighted to have entered
into a co-marketing agreement with .club and .bar to co-promote its
.beer and .vodka domains to the US nightclub and bar industry via
North America's second largest
registrar group through Name.com. Under the agreement, consumers
buying or renewing their .club name will have access to
significantly discounted .beer, .vodka and .bar names.
(Logo:
http://photos.prnewswire.com/prnh/20150917/267673LOGO )
To date .club has achieved domain sales in excess of 725,000
globally.
Toby Hall, CEO of Minds +
Machines Group Limited, commented:
".club is a great success story. By partnering with the best we
are able to immediately widen awareness of our .beer and .vodka
domains within specific verticals - in this instance the nightclub
and bar community. It's a win-win-win as brands increasingly
understand the benefits of creating multiple doorways into their
main online properties by using different endings to point to
different sections of their sites."
The innovative move follows the highly successful NightClub and
Bar Show in Las Vegas where the
four top-level domains partnered on a stand to promote the value of
new gTLDs to the nightclub and bar industry.
Jeff Sass, CMO of .club,
said:
"The interest and enthusiasm from attendees at the show was
exceptional. It was a natural catalyst for us wanting to continue
to cross-promote vertically meaningful domains across registries
and team up with Name.com to offer bundled packages more widely. We
believe the price benefits of a bundle provide exceptional
opportunities for innovative marketers in this industry to
creatively leverage multiple domains in logical and beneficial
ways."
Price reductions include 70% off first year standard names in
.beer and .vodka, 50% off .club first year standard names, and 40%
off first year .bar standard names. To access one or more of the
discounted rates, consumers must buy or renew their .club name at
http://www.name.com/nightclub.
Aaron Grego, CEO of .bar,
said:
"I am very excited to see how this industry is strengthening
their online presence and are having increased awareness about the
options available for naming their business online. It is a great
experience working hand in hand with other registries to unleash
the marketing potential that Domain names offer for all kind of
businesses in the Nightclub and Bar industry to engage with their
customers."
In North America revenues of
the nightclub and bar industry were $23.4billion according to Statistica.com, with
over 65,000 enterprises in the sector in the US.
Further information:
Minds + Machines Group Limited
Toby Hall (CEO)
toby@mindsandmachines.com
+44-7713-341072
.club
Jeff Sass (CMO)
jeff@get.club
+1-954-256-9334
.bar
Aaron Grego (CEO)
aaron@info.bar
+52-55-8589-5544
SOURCE Minds + Machines Group Ltd