WPP PLC Ford - WPP retains activation business (3484D)
09 October 2018 - 5:00PM
UK Regulatory
TIDMWPP
RNS Number : 3484D
WPP PLC
08 October 2018
FOR IMMEDIATE RELEASE 8 OCTOBER 2018
WPP PLC ("WPP")
Ford announces decision on advertising review; WPP retains
activation business
Over the past five months, WPP has been working with Ford Motor
Company on its future marketing and advertising relationships. At
the conclusion of the review, WPP will be responsible for
activating the Ford brand through key channels and regions, through
its global Ford agency GTB as well as other WPP agencies, while
Ford has appointed another agency as its lead creative agency.
WPP agencies will continue to handle activation, including media
planning and buying, digital and production. These responsibilities
also include Tier Two advertising work in the U.S., the China
advertising operations with its joint venture partner, all Lincoln
advertising, and all the Ford public relations business.
WPP will work closely with Ford on the shape of its future
relationship and the impact on its people.
Contact:
Niken Wresniwiro +44(0) 20 7408 2204
END
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