ASAE Technology Conference & Expo Speakers, Attendees Discussed
Big Data, New Ways to Connect With Members
WASHINGTON, Dec. 7, 2012 /PRNewswire-USNewswire/ -- ASAE held
its 2012 CIO Summit and Technology Conference & Expo,
December 4-6, at the Walter E.
Washington Convention Center with 1,179 total participants, which
is the second highest attended conference in its seven year
history. The largest conference was in January 2008. Participants took part in more than
40 high-level practical education sessions, a two-day Expo Hall,
and the Technology Town Hall Meeting.
Here's the final attendance breakdown of this year's conference:
Execs (Assn Execs, Consultants, CIO Summit & Tech Conf)
637, Exhibitors (Exhibiting Booth Staff, Artisans) 371, and
OTHER (Industry Partners, CIO Summit Only, Press, Speakers,
Staff, and Vendors) 171. The ratio of buyers and sellers at this
year's meeting was 63 percent buyers (association staff) to 37
percent sellers (industry partners), which is a strong ratio.
"With the Technology Conference & Expo, association
professionals are trying to stay on top of the trends impacting the
community," said ASAE President & CEO John H. Graham IV, CAE. "Participants discussed
new ways to connect with their members, the notion of big data and
what that means for associations, and strategies on how to move
their organization to the next level."
During the CIO Summit, Gartner Research identified the top 10
tech trends for 2013. Of these trends, association CIOs
identified Strategic Big Data, Actionable Analytics, Hybrid IT and
the Cloud, and Mobile Apps and HTML5 as the trends most affecting
associations.
Brian Solis, the Opening General
Session speaker, provided a new vision of business and how to stay
connected with your audience through new touchpoints. He emphasized
that people are collaborating in different ways, associations need
to embrace a world of adaptation, and the rise of the connected
consumer called Generation C. He also discussed the five moments of
truth and how that can work in your favor.
During the Closing General Session, Dion
Hinchcliffe examined how social media is the dominant form
of communication and provided examples of how organizations
increased their bottom line by using social media tools. Mobile is
the key data point and global data will be a huge challenge for
organizations. He advised attendees if they choose to be inactive
in this space, then a new intermediary will form a presence and it
will be the primary place where your members will engage, and not
with your organization.
The 2013 Technology Conference will take place December 3-5, 2013 at the Walter E Washington
Convention Center in Washington,
DC.
ASAE thanks the following Alliance Partners for continued
support of the association community:
Strategic Partners
Canadian Tourism Commission
Detroit Metro CVB
Fort Worth CVB
Mexico Tourism Board
MultiView, Inc.
Reno Tahoe USA
TMA Resources
Corporate Partners
Affinity Center International
Atlanta CVB
Visit Baltimore
Boxwood
CliftonLarsonAllen
Dallas CVB
GEICO
Omaha CVB
Visit Salt Lake
Tourism Toronto
Washington State Group
Event Partners
BrightKey
The Broadmoor
Greater Fort Lauderdale CVB
Hong Kong Tourism Board
Johnson Lambert & Co.
Litle & Co.
New Orleans CVB and New Orleans Ernest N. Morial Convention
Center
Omni Hotels & Resorts
PBD Worldwide
Puerto Rico Convention Bureau
Richmond Metro CVB
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association
executives and industry partners representing 10,000 organizations.
Its members manage leading trade associations, individual
membership societies and voluntary organizations across
the United States and in nearly 50
countries around the world. With support of the ASAE Foundation, a
separate nonprofit entity, ASAE is the premier source of learning,
knowledge and future-oriented research for the association and
nonprofit profession, and provides resources, education, ideas and
advocacy to enhance the power and performance of the association
and nonprofit community. For more information about ASAE, visit
www.asaecenter.org.
SOURCE American Society of Association Executives