LONDON, April 21, 2015 /PRNewswire/ -- comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today
announced that UKOM (UK Online Measurement Ltd), the leading voice
for online audience measurement and governance for media owners,
advertisers and media agencies in the UK, has signed an extension
contract renewing their appointment of comScore as the exclusive
partner for online media audience measurement in the UK.
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UKOM originally appointed comScore in 2012, naming them the
approved data supplier partner commencing January 2013. The renewal is an extension, which
ensures that comScore continues as UKOM's exclusive data supplier
until March 2018. The agreement is
based on a rolling review process that can extend the contract
beyond 2018. UKOM is jointly owned by AOP and IAB, and governed by
a cross-industry board with representatives from the IAB and AOP
with ISBA and IPA (in an ex officio capacity). UKOM collectively
represents the media measurement interests of the UK's leading
digital publishers, advertisers and agencies.
Since comScore became the official partner, UKOM have provided
Industry Standard status endorsement to comScore MMX, comScore
Video Metrix and comScore MMX Multi-Platform services and have
provided Development Level endorsement to comScore Mobile Metrix,
which was launched in January
2015.
The new contract also ensures that UKOM and comScore are
continuously working toward measurement of new platforms to address
the evolutions of new technologies and consumer behaviour. The
introduction of the UKOM Development Level endorsement status
ensures that services can be brought to market quickly to keep pace
with technological advances while still undergoing a thorough
review by UKOM technical and commercial groups.
"We are thrilled that UKOM have reappointed comScore as the
industry currency for online audience measurement in the UK," said
Serge Matta, CEO and President of
comScore. "Through this ongoing relationship, comScore and UKOM
have delivered trusted, industry-supported solutions that provide
media owners and buyers alike with actionable insights to better
grow their businesses. We look forward to the continuation of this
partnership with UKOM to bring best-in-class in audience
measurement to the UK."
"UKOM has truly come of age over the last couple of years and is
now firmly established as the digital audience measurement standard
for the media industry, which has been the industry-wide ambition
for UKOM since its beginning in 2010," said Douglas McArthur, Chairman of UKOM.
"Thanks in great part to the work of comScore as our research
partner since 2013, that ambition is reality and UKOM now has the
platform to keep pace with the rapid advances of the digital
landscape and remain a cornerstone of audience measurement. We are
very pleased to renew our contract with comScore as the exclusive
partner of online audience measurement in the UK and we look
forward to more years of continued partnership."
UK Industry Endorsement
"comScore has worked with media owners, agencies and advertisers
to meet their needs for a holistic view into today's digital
consumer whether that's across desktop, smartphones or tablets. We
are very happy about UKOM and comScore extending their relationship
and are certain this will continue to benefit the UK digital
industry as a whole."
- Guy Phillipson, CEO
of the IAB UK
"UKOM's appointment of comScore in 2012 proved to be very
fruitful for publishers, especially as multi-platform reporting
became essential for monetising content across screens. As
the digital publishing industry constantly evolves, we feel
confident that comScore and UKOM will continue to deliver the
solutions that media owners need to thrive."
- Tim Cain, Managing
Director of AOP
"UKOM's partnership with comScore has delivered real and
progressive accountability to the digital marketplace. UKOM's
renewed endorsement of comScore recognises the importance of these
datasets to media planners and buyers and the industry as a
whole."
- Lynne Robinson, Research
Director at IPA
"Trusted measurement is essential for advertisers to take full
advantage of the opportunities that the digital channel affords in
reaching consumers. We applaud UKOM and comScore on the results
they have delivered in the past two years and are eager to see the
benefits this partnership will bring to the advertising community
in the future."
- Bob Wootton, Director of
Media and Advertising at ISBA
About comScore
comScore, Inc. (NASDAQ: SCOR) is
a global leader in digital measurement and analytics, delivering
insights on web, mobile and TV consumer behaviour that enable
clients to maximise the value of their digital investments. For
more information, please visit www.comscore.com/companyinfo.
About UKOM
UK Online Measurement Company (UKOM) is an
industry governed multi-platform audience measurement, currently
delivered in partnership with comScore.
UKOM's objective is to set and oversee the delivery of a
credible industry standard for digital audience measurement. That
means quantifying audiences in terms of people, not browsers or
machines. To learn more, please visit: http://www.ukom.uk.net/
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, including, but not limited to,
expectations regarding the impact and benefits to comScore of the
reappointment by UKOM for online audience measurement, financial or
otherwise. These statements involve risks and uncertainties that
could cause our actual results to differ materially, including, but
not limited to: the features and characteristics of the products,
the rate of development of the digital marketing intelligence,
Internet advertising and e-Commerce markets; the growth of the
Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and
methodologies by the industry, including existing and prospective
clients. For a detailed discussion of these and other risk factors,
please refer to comScore's most recent respective Quarterly Reports
on Form 10-Q, Annual Reports on Form 10-K and from time to time
other filings with the Securities and Exchange Commission (the
"SEC"), which are available on the SEC's Web site
(http://www.sec.gov). Stockholders of comScore are cautioned not to
place undue reliance on forward-looking statements, which speak
only as of the date such statements are made. comScore does not
undertake any obligation to publicly update any forward-looking
statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence
of unanticipated events.