GLENDALE, Calif., Oct. 11, 2016 /PRNewswire/ -- IHOP®
Restaurants, the originator of breakfast all day, every day, is
inspiring friends and families to come together to Eat Up Every
MomentSM at IHOP for a chance to win free breakfast for
a year with the launch of its MY IHOP® Photo Contest.
Special moments, big and small, can be celebrated at any time of
day at IHOP over an order of its famous hot-off-the-griddle
Buttermilk Pancakes, any one of more than 100 made-to-order
signature breakfast, lunch or dinner items, or a choice of
innovative limited time offers. And, in support of the brand's bold
new advertising campaign, Eat Up Every Moment, the IHOP photo
contest gives guests a big incentive to share their good times on
social media.
"For nearly 60 years, our guests have celebrated memorable
moments every day at IHOP and they have a sentimental connection
with the brand," said Kirk Thompson,
senior vice president, marketing for IHOP. "They've been loyal fans
and followers on our social media channels, so we wanted to
recognize all they enjoy sharing during all those moments with an
opportunity to delight in even more — on us — for an entire
year."
To enter to win free breakfast for a year, guests must post a
picture of a memorable moment at an IHOP location, along with a
caption, on Twitter, Facebook or Instagram using the hashtag
#IHOPMomentContest by October 17,
2016 11:59 p.m. ET. Twelve
finalists' pictures will be selected and posted at
http://ihopmoment.com/. The public will vote on their favorite
"IHOP® Moment" finalist photo and the winner will be
announced on or around November 8,
2016.
The grand prize winner will receive $2,600 in IHOP gift cards (the approximate value
for one year of IHOP breakfast for one person). The first runner-up
winner will receive a $100 IHOP gift
card and the second runner-up winner will receive a $50 IHOP gift card. The additional nine finalists
will receive a special package of IHOP collectibles.
IHOP digital platforms are also giving guests the opportunity to
Eat Up Every Moment virtually. Guests can visit
http://www.ihopmoment.com/ to witness an interactive 360-degree
video depicting live action at an IHOP location, and see examples
of big and little moments mentioned in the national ad
campaign.
Contest is void where prohibited by law. Eligibility
restrictions apply. See
http://www.ihopmoment.com/terms_and_conditions.html for complete
photo contest terms and conditions.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For 58
years, IHOP has been a leader, innovator and expert in all things
breakfast, any time of day. The chain offers 65 different
signature, fresh, made-to-order breakfast options, a wide selection
of popular lunch and dinner items as well as meals under 600
calories. IHOP restaurants offer guests an affordable,
everyday dining experience with warm and friendly service. As
of June 30, 2016, there were 1,695 IHOP restaurants in 50
states and the District of Columbia, Puerto
Rico and Guam as well
as Canada, Mexico, Guatemala, the Kingdom of
Saudi Arabia, Kuwait, the United Arab Emirates,
Bahrain, Qatar, The
Philippines, and Panama. IHOP restaurants are
franchised and operated by Glendale,
Calif.-based DineEquity, Inc. (NYSE: DIN) and its
affiliates.
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SOURCE IHOP Restaurants