Reputation Institute releases annual survey on
Canadian companies
CALGARY, Oct. 27, 2016 /CNW/ - WestJet is the most
reputable Canadian company for corporate social responsibility
(CSR), according to a new study by the Reputation Institute, the
world's leading research and advisory firm for reputation. The
results are based on a survey on more than 300 companies.
The study "reflects public perceptions of corporate performance
across three increasingly important dimensions of corporate
reputation: citizenship, workplace and governance," according to
the Institute. "The results describe which companies are best
regarded by consumers for having a positive societal influence,
being environmentally friendly, operating with openness and
transparency, behaving ethically, rewarding employees fairly and
promoting employee well-being, among other factors."
"Corporate social responsibility is part of our DNA and we take
enormous pride in our community investment and commitment to
sustainable growth, as well as our mission to enrich the lives of
everyone in WestJet's world," said Gregg
Saretsky, President and CEO of WestJet. "To be recognized as
Canada's most reputable company in
such an important area is the result of the passion, hard work and
dedication of our nearly 12,000 WestJetters who have been the
cornerstone of our success for 20 years."
In addition, Canadian Business magazine has ranked WestJet third
among the top 25 brands in the country, based on a national survey
of Canadians. This is the fifth consecutive year the airline has
finished in the top three.
In ranking WestJet third, Canadian Business magazine mentioned,
"Years of cultivating that reputation meant that when WestJet
stepped up efforts to assist with evacuations from Fort McMurray, Alberta during its devastating
2016 wildfire, it felt like a natural step for the company, not a
cynical public relations maneuver."
WestJet is proud to be the first Canadian airline to release a
CSR report adhering to the Global Reporting Initiative's (GRI)
guidelines. The structure created by the GRI promotes an atmosphere
of transparent reporting and allows organizations to measure their
progress against international standards.
About WestJet
We are proud to be Canada's highest-rated airline for customer
service, powered by an award-winning culture of care and recognized
as one of the country's top employers. We offer scheduled service
to more than 100 destinations in North
America, Central America,
the Caribbean and Europe. Through our regional airline, WestJet
Encore, and with partnerships with airlines representing every
major region of the world, we offer our guests more than 150
destinations in more than 20 countries. Leveraging WestJet's
extensive network, flight schedule and remarkable guest experience,
WestJet Vacations delivers affordable, flexible travel experiences
with a variety of accommodation options for every guest. Members of
our WestJet Rewards program earn WestJet dollars on flights,
vacation packages and more. Our members use WestJet dollars towards
the purchase of WestJet flights and vacations packages on any day,
at any time, to any WestJet destination with no blackout periods
ΜΆ even on seat sales. For more information about
everything WestJet, please visit westjet.com.
Recent recognition includes :
2016
Canada's most reputable company
for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in
Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture
(Waterstone Human Capital)
2015 Best Employers in Canada
(Aon Hewitt)
Connect with WestJet on Facebook at
facebook.com/westjet
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twitter.com/westjet
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YouTube at youtube.com/westjet
Read the WestJet
blog at blog.westjet.com
SOURCE WestJet