Synchronoss Announces New Messaging Marketplace Platform
27 February 2017 - 10:56PM
Business Wire
Synchronoss extends its successful white label
technology model to enable Tier 1 Service Providers and Brands with
advanced messaging and commerce capabilities across platforms
Synchronoss Technologies, Inc. (NASDAQ:SNCR) today
announced the Synchronoss Messaging Marketplace Platform a
messaging and commerce enabler for Service Providers and Brands.
The new platform is a comprehensive, intelligent, transaction
enabler that allows businesses to create new revenue streams by
extending commerce-based dialogue to subscribers across a range of
messaging platforms. Synchronoss Messaging Marketplace Platform
works across all networks and protocols, creating the first global,
interconnected messaging framework for brands, businesses, and app
providers to connect to consumers.
Synchronoss Messaging Marketplace allows service providers to
optimize revenue from messaging-centric transactions thanks to a
multi-channel, bot-powered, intelligent conversational services
layer. This gives service providers and brands a comprehensive set
of tools to reach their audiences in new and innovative ways. This
includes the deployment of rich mobile messaging experiences that
serve as a gateway for transactions and commerce for operator
services and third party brands that boost overall monetization
potential.
“The launch of Synchronoss Messaging Marketplace represents a
very natural extension of our overall track record in driving
innovation to Tier 1 Service Providers around the world,” said Ron
Hovsepian, CEO of Synchronoss. “As with the continuing success of
our Personal Cloud platform, our Messaging Marketplace will present
a dependable ally for service providers as they continue to stave
off competitive threats from OTT providers. Our messaging platform
is designed specifically for service providers to securely extend
their relationship with subscribers and emulate the most successful
OTT messaging and commerce models available today. This will allow
service providers to radically improve its customer experience,
increase revenues and stay relevant in a rapidly changing global
ecosystem.”
Synchronoss Messaging Marketplace is driven by our proprietary
messaging, analytics and AI platforms and gateways as well as key
technology from partners including Metaswitch and others. It
features rich, two-way transactions and creates a more valuable
connection between subscribers, brands and operators’ services.
This gives service providers the flexibility to reach subscribers
through intelligent messaging-based transactions across their own
digital channels, or through OTT platforms, to include:
- Messaging – End to end rich
messaging capabilities, extending conversational services to a
Service Provider’s digital channels & services
- A2P (Application to Peer) –
intelligent, transaction-based engine, framework and authoring
tools that allow service providers and brands to interact with
subscribers across a variety of standards-based, third party
messaging platforms
- Cloud Services – a cloud service
enabler, for efficient operation of managed services across
platforms and networks
- Analytics – A “digital brain”
consisting of Artificial intelligence with contextual analytics and
an automated, self-learning rules engine
“The ability for service providers to use advanced messaging and
intelligent bots across their own network enhances self-service
opportunities and drives persuasive cross-sell, up-sell
capabilities,” said Charlie Thomas, EVP Communications & Media,
Synchronoss. “This takes traditional, direct, relationship-based
marketing to a new level of effectiveness, yield and ROI. “The
Messaging Marketplace platform gives service providers a new voice
in driving overall value between the network and its subscriber
base. It also extends an ecosystem to brands to participate with
the service provider channel in new ways while managing a more
efficient interface across OTT messaging platforms.”
Synchronoss and the Synchronoss logo are trademarks of
Synchronoss Technologies, Inc. All other trademarks are property of
their respective owners.
About Synchronoss Technologies, Inc.
Synchronoss (NASDAQ: SNCR) is an innovative software company
that helps service providers and enterprise realize and execute
their goals for mobile transformation now. Our simple, powerful and
flexible products and solutions serve more than 200 million mobile
subscribers and a large portion of the Fortune 500 worldwide
today. www.synchronoss.com
About Metaswitch
Metaswitch is the world’s leading cloud native communications
software company, constructively disrupting the way service
providers build, scale, innovate, and account for communication
services. Our award-winning solutions power more than 1,000 service
provider networks.
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Synchronoss Technologies, Inc.Investor and
Media:Daniel Ives, 908-524-1047Daniel.ives@synchronoss.com