Toyota Launches "Start Your Impossible" Global Corporate Initiative
17 October 2017 - 11:19AM
JCN Newswire (English)
Toyota Motor Corporation (Toyota) has launched "Start Your
Impossible" - a global corporate initiative that aims to inspire
Toyota employees, partners, and customers and connect them with the
company's core beliefs. In an age of accelerating technological and
environmental developments, "Start Your Impossible" marks Toyota's
commitment to support the creation of a more inclusive and
sustainable society in which everyone can challenge their
impossible.
Toyota believes that mobility goes beyond cars; it is about
overcoming challenges and making dreams come true. The "Start Your
Impossible" initiative reflects these values and highlights the
company's goal to provide freedom of mobility for all. "We want to
share this thinking with all stakeholders, including consumers, so
that we can approach this challenge together," said Toyota
President Akio Toyoda.
Since its founding as a loom manufacturer, Toyota has been driven
by a commitment to contribute to society. Over its long history,
the company has grown into an innovative leader that has enabled
vehicle electrification on a mass scale with the development of the
Prius hybrid electric car 20 years ago and more recently, the Mirai
hydrogen fuel cell electric car. Toyota sees alternative
powertrains, automated cars, mobility-as-a-service, and robotics as
significant opportunities to move people and transform the
company.
As worldwide partner of The Olympic Games and The Paralympic Games,
Toyota aims to encourage creating a peaceful society without
discrimination through sports and a commitment to creating a
sustainable society through mobility. Toyota's values of continuous
improvement and respect for people are shared by The Olympic Games,
which brings together the entire world in friendship and solidarity
to celebrate the highest realization of human potential.
"Throughout our history, Toyota has made the impossible possible
through innovation and passion, and by continuously challenging the
definition of impossible. Today, the automobile industry is clearly
amidst its most dramatic period of change - and during this time
Toyota remains committed to making ever better cars. Just as
important, we are developing mobility solutions to help everyone
enjoy their lives, and we are doing our part to create an ever
better society for the next 100 years and beyond. For this to
happen, we have to dream beyond conventional vehicles and create
new forms of mobility that overcome the limits of today and solve
the problems of tomorrow. We share this dream and this spirit of
continuous improvement with Olympic and Paralympic athletes, who
challenge their own limits every day. I hope that The Olympic and
Paralympic Games will create an opportunity for everyone affiliated
with Toyota to challenge their impossible and defy their
limitations."
As the first mobility partner of The Olympics Games and The
Paralympic Games, Toyota aims to offer mobility services and
logistics expertise. The first "Start Your Impossible" film,
"Mobility for All," introduces transportation solutions, next
generation mobility, and advanced technologies. Going forward,
"Start Your Impossible" will also include a variety of additional
programs focused on employees, dealers and consumers, as well as
seeking collaboration with the Toyota Mobility Foundation, which
was established to address urban transportation challenges and
expand personal mobility for all people, inspiring the next
generation mobility solutions.
Toyota is also launching a new website - www.MobilityForAll.com. In
consultation with the National Center for Accessible Media (NCAM)
in the United States, the website (which will be rolled out in
phases) is built to be accessible for users with various
impairments and to allow all users to experience the site and all
its content. Whether set to default, visually impaired, hearing
impaired, mobility impaired or cognitively impaired, all coding and
design features work to make the experience equally enjoyable for
all users.
To celebrate the launch of "Start Your Impossible," and its
partnership with The Olympic Games and The Paralympic Games, Toyota
today is holding its first-ever Toyota Mobility Summit in Athens,
Greece, the host city of the first modern Olympic Games. The event
features a live conversation with Akio Toyoda, as well as a series
of discussions led by Toyota Executive Vice President Didier Leroy,
with global thought leaders and Olympic and Paralympic athletes.
The event will cover topics of mobility from a social, physical
well-being and sports perspectives, as well as the future of
mobility via technology advancements and research.
About Toyota
Supported by people around the world, Toyota Motor Corporation
(TSE:7203; NYSE:TM), has endeavored since its establishment in 1937
to serve society by creating better products. As of the end of
December 2013, Toyota conducts its business worldwide with 52
overseas manufacturing companies in 27 countries and regions.
Toyota's vehicles are sold in more than 170 countries and regions.
For more information, please visit www.toyota-global.com.
Source: Toyota
Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
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