NEW YORK, June 18 2018 /PRNewswire/ -- The Museum of
Sex (MoSEX) is working with the MTA in New York City to help alleviate some concerns
of driver safety due to recent advertisements for the Museum on the
front of buses.
Since opening in 2002, the Museum of Sex has collaborated with
renowned cultural institutions and highly respected scholars in the
field, having advertised for close to 3 years in NYC subways,
buses, and bus shelters with no complaints. Now with a simple
logo for Museum of Sex on the front of buses during a four-week ad
campaign that started June 4th, the
MTA informed the Museum a week later about a complaint raising the
concern that the campaign may compromise driver safety.
Taking this issue very seriously, the Museum of Sex conducted
and recorded dozens of interviews of bus drivers in the past week
without finding a single negative response. One female driver even
inquired: "Where is the Museum of Sex? I would like to visit."
The campaign has received likewise very positive responses
overall and with two weeks left in the campaign, they hope to
resolve this issue with the MTA and community members amicably by
moving the ads from the front of the buses to the back.
Museum of Sex is a New York
City cultural institution with a world class exhibition
program, having grown over its 15 years to achieve a global reach
and serving a widely diverse audience (70% female), promoting a
safe space for discourse on the cultural significance of human
sexuality. Highlights from the current exhibitions include
NSFW: Female Gaze, a group show of over 25 female artists
dedicated to powerful feminine narratives; Celestial Bodies: The
Couples VR Experience an immersive, room scale virtual reality
gallery that brings visitors to a new sensory dimension; The Sex
Lives of Animals, a scientific look at the "new natural
history" of the birds and the bees; and XXX, selects from
the Museum's permanent collection and archives of more than 20,000
sexually significant artifacts from fine art to historical
ephemera.
Address
Museum of Sex
233 Fifth Avenue (at 27th Street)
New York, NY 10016
(212) 689 6337
For Hours & Admission, visit: www.museumofsex.com
Facebook: @mosex | Twitter: @museumofsex |
Instagram: @museumofsex | Store:
www.mosexstore.com
Press Contact: Gia Kuan |
Nadine Johnson & Associates |
gia@nadinejohnson.com | (212) 228 5555
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SOURCE Museum of Sex