Atlas Protocol (ATP), an application layer protocol for
blockchain interactive advertising & marketing, has raised
several million dollars from SB
China Venture Capital (SBCVC), BV (Baidu Ventures), and other investors.
SAN FRANCISCO, Aug. 20, 2018 /PRNewswire/ -- According to the
latest news, on August
21st Beijing
time, Atlas Protocol (ATP) has secured a seed round of investment
of multi-million dollars, led by SB China Venture Capital (SBCVC),
and followed by BV (Baidu Ventures), Danhua Capital (DHVC) and
Fenbushi Digital. All the investors agree that Atlas Protocol (ATP)
will bring disruptive innovations to interactive advertising and
marketing in the blockchain industry.
Atlas Protocol (ATP) is incubated by Nebulas Labs and xGoogler
Blockchain Alliance (xGBA). The project aims to build technical
infrastructure that will boost the interactive advertisement
blockchain ecosystem and construct a new paradigm of interactive
marketing. Atlas Protocol proposes a new original and creative
media model in the blockchain market, which will define the
interactive marketing standards among advertisers, publishers, and
users. Atlas Protocol can rank onchain targets' value and enable
value circulation through tokens.
Duran Liu, co-founder of Atlas
Protocol (ATP) explained that, "Blockchain is a value network,
Nebulas Rank provides a way to measure the value of
multidimensional data in the blockchain." He also added, "The core
algorithm of Atlas Protocol is based on the expanded Nebulas Rank.
It will create a trustworthy new marketing channel and define a new
tokenized marketing frontier." ATP Smartdrop, the service
provided by Atlas Protocol has already been launched in the Nebulas
Incentive Program, which delivered token rewards to more than one
hundred thousand users. It is known that ATP Smartdrop was the
first service application built on top of Atlas Protocol and is
dedicated to demonstrate the potential of intelligent interactive
onchain marketing among blockchain users.
Professor Shoucheng Zhang of
Stanford University, founding chairman
of Danhua Capital said, "the healthy development of the blockchain
ecosystem in the long term requires an outstanding team to truly
energize the whole industry." The founding team of the project has
a lot of experiences in both blockchain and internet advertising.
Team members include Duran Liu,
former Head of Nebulas Labs; Cheng Li, former FreeWheel Engineering
Director; Hitters Xu, founder of Nebulas; Ellen Wang, founder of Linked-Media. They have
all worked for Google, the Internet advertising giant, for many
years. In addition, Jeremy Zhou,
co-founder of Jide Technology and the first engineer of Google
AdWords, Professor Ronghui Gu of
Columbia University and co-founder of
CertiK, will be the technical advisors of the project. After the
fundraising, Atlas Protocol (ATP) will continue to grow the team,
optimize its products and expand market channels.
SB China Venture Capital (SBCVC), the lead investor, was
established in 2000. It is a leading venture capital investment and
private equity funds management company. It has successfully
invested in many outstanding enterprises, such as Alibaba, Taobao
and Focus Media. Mervin Zhou, a
partner of SBCVC, suggests that interactive advertisement marketing
has the potential to make the next unicorn in the era of
blockchain. He also believes that Atlas Protocol has the
opportunity to become the next Google Ads in the world of
blockchain.
In addition, BV (Baidu Ventures), Danhua Capital (DHVC) and
Fenbushi Digital also participated in this round of investment. All
the investors agree that Atlas Protocol is a project with vision,
and the team can address interactive advertisement marketing
problems through cutting edge blockchain technologies. To conclude,
they all believe that Atlas Protocol will have chance to foster a
blockchain adtech alliance, eliminate information discrepancies in
the industry, and generate more traffics and users into the
blockchain ecosystem.
For more information on Atlas Protocol, visit
https://atlasp.io
View original content with
multimedia:http://www.prnewswire.com/news-releases/atlas-protocol-secures-multi-million-investment-led-by-softbank-china-capital-defining-blockchain-interactive-advertising-300699444.html
SOURCE Atlas Protocol