LOS ANGELES, Nov. 20, 2018 /PRNewswire-PRWeb/ -- Felia
Designs, a new jewelry line designed to create a sense of
empowerment, love, compassion and protection, has announced the
launch of a new collection of signature winged designs. The company
was co-founded by internationally renowned designer and artist
Holly Riddel, and producer and
animal rescue advocate Victoria
Shaffer.
"To me, these wing designs are what we need right now," said
Holly Riddel. 'Wings are the
universal symbol of a vast range of feelings and emotions inspired
by the sheltering, loving spread of an angel's wings, the soaring
freedom of flight, and the protective strength and courage of a
superhero."
"When I first met Holly, we immediately bonded over our shared
belief in the power of symbols to harness our energies and to help
achieve our visions," said Victoria
Shaffer. "Our shared love and passion for dogs was an added
bonus and, by forming Felia Designs, we are working together to
help provide support and financial assistance to aid helpless
animals."
The name FELIA (pronounced fel-ee-ay) was inspired by the
Archangel Fhelyai, who watches over dogs, animals, and nature, as
well as the Greek word Ophelos, which means "to help."
The collection debuts with a finely-crafted selection of rings,
pendants, pet tags, and a necklace, all available for custom
monogramming and offered in bronze, silver, and 14K yellow, white, and rose gold. Prices range
from $35.00 to $1400.00.
Felia Designs will donate 10% of the retail price to carefully
vetted animal rescue charities.
Click here to view video about the inspiration for Felia
Designs
About Felia Designs
Felia Designs, a fine jewelry brand for people and pets, was
co-founded in 2018 by Holly Riddel,
artist, entrepreneur and inspirational speaker, and Victoria Shaffer, producer, radio host, and
animal rescue advocate. The winged jewelry was created to symbolize
empowerment, love, and protection, along with the sublimity of
nature and the unconditional love we have for our pets. Felia
Designs has dedicated 10% of all retail sales to animal rescue
organizations.
SOURCE Felia Designs