#CaptureTheSpirit campaign calls for UAE consumers to create
videos and stand a chance to appear in a TV commercial
With the all-5G Reno5 Series, OPPO brings industry-leading
smartphone technologies that helps users who are away from their
homes and loved ones to stay connected this Ramadan
DUBAI, UAE, April 19, 2021
/PRNewswire/ -- As millions of people around the world mark
the Holy month of Ramadan, global technology brand, OPPO, and
football superstar Mohamed Salah invite consumers in the UAE to
reflect on the 'spirit of Ramadan' with a #CaptureTheSpirit
creative video campaign. Appearing in a TV commercial, Mo Salah –
the global football legend of the Arabs - reminisces about what he
misses most about Ramadan back home.
For people who are away from their homes and loved ones this
Ramadan, OPPO's latest smartphone, Reno5 Pro 5G, enables users to
stay connected with its industry-leading imaging technology, easy
to share photography features, 5G ultra-connectivity, and quick
power refills with super-fast charging. Giving UAE consumers an
opportunity to win the latest OPPO devices as well as get famous on
social media, the #CaptureTheSpirit contest invites participants to
create a short video that captures what the 'spirit of Ramadan'
means to them. The contest will run from 19 April to 9 May 2021.
Inviting users to freely express themselves through the contest,
Mohamed Salah, OPPO's Brand Ambassador for MEA, believes that it is
very difficult to be away from home during the holy month, and get
to miss the familiar sights, sounds and experiences that make
Ramadan so special, especially in the Arab world. Using his very
own OPPO Reno5 Pro 5G smartphone, Mo Salah expresses his gratitude
to technologies to help him stay connected with his homeland.
Through OPPO's #CaptureTheSpirit campaign, Mo Salah invites all his
fans in the region to share their special moments so that he could
re-live the experiences of his childhood through their eyes.
Fadi Abu Shamat, Director of
Strategy and Development at OPPO Middle East and Africa said, "As we wish everyone Ramadan
Mubarak, we join all our fans in reflecting on the Ramadan values
of kindness, mercy and generosity. Values that are reflected in our
relentless pursuit of virtuous innovation for the benefit of
humanity. While the global pandemic has kept families away from
each other, our #CaptureTheSpirit campaign with Mohamed Salah
encourages people to picture life together and use technology to
reach out and stay close to the people they care about during the
Holy month of Ramadan."
The #CaptureTheSpirit contest encapsulates the essence of OPPO's
latest Reno5 Series of smartphones that has established itself as
the all-scene photography expert, delivering superior videography
and photography that captures every memory, no matter what the
surroundings. The Reno5 Pro 5G's AI-powered features allow users to
savour every single moment through consistently high-quality images
with optimum brightness and sharp focus even in the most
challenging of circumstances. Its dual-view video enables both the
front and rear cameras to work simultaneously, effortlessly
stitching the shooter and the subject in the same video frame –
ideal for contestants who want to remain in the action while they
capture the spirit of Ramadan.
The OPPO Reno5 Series of smartphones are now available at
major retailers and e-commerce platforms in the UAE, at a retail
price of AED 2,799 for the Reno5 Pro 5G, AED 1,999 for the Reno5 5G
and AED 1,499 for the Reno5 Z 5G. For more information, visit
www.oppo.com/ae.
About OPPO
OPPO is a leading global technology brand since 2004, dedicated
to providing products that seamlessly combines art and innovative
technology.
OPPO is on a mission to building a multiple-access smart device
ecosystem for the era of intelligent connectivity. The smartphone
devices have simply been a gateway for OPPO to deliver a diverse
portfolio of smart and frontier technologies in hardware, software
and system. In 2019, OPPO launched a $7
Billion US Dollar three-year
investment plan in R&D to develop core technologies furthering
design through technology.
OPPO is firmly pursuing the creation of the best technology
products and technological artistry for global users. Based on the
brand elements of leading, young and beautiful, OPPO dedicates to
the mission of letting the extraordinary users enjoy the beauty of
technology.
For the last 10 years, OPPO has focused on manufacturing
smartphones with camera capabilities that are second to none. OPPO
launched the first mobile phone, the Smile Phone, in 2008, which
marked the launch of the brand's epic journey in exploring and
pioneering extraordinary technology. Over the years, OPPO has built
a tradition of being number one, which became a reality through
inventing the world's first rotating camera smartphone way back in
2013, launching the world's then thinnest smartphone in 2014, being
the first to introduce 5X Zoom 'Periscope' camera technology and
developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand
globally. OPPO brings the aesthetics of technology of global
consumers through the ColorOS system Experience, and Internet
service like OPPO Cloud and OPPO+.
OPPO's business covers 40 countries with over six research
institutes and five R&D centers across the world, from
San Francisco to Shenzhen. OPPO also opened an International
Design Centre headquartered in London, driving cutting edge technology that
will shape the future not only for smartphones but for intelligent
connectivity.
About OPPO MEA
OPPO started its journey in the Middle
East and Africa (MEA)
region in 2015 after setting up its regional office in Egypt. Following the immense success of the
brand's sales centre in Cairo in
the first year, OPPO accelerated its expansion plan across the MEA
region and inaugurated its country operations in the UAE in 2019.
Now OPPO is physically present in more than 13 markets across the
region, including Egypt,
Algeria, Tunisia, Morocco, Bahrain, Saudi
Arabia, Oman, Kuwait, Qatar, Kenya,
Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product
localisation strategy, OPPO further invested in MENA and set up its
very own factory in Algeria in
2017, thus, becoming the first Chinese brand to build a
manufacturing premises in North
Africa. Based on insights of local consumers in each
country, OPPO has evolved the progress of product localisation,
taking into consideration several perspectives towards each market,
including product localisation, to further meet the core needs of
users; marketing localisation, to better communicate with local
young customers; and talent localisation, to understand local
consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product
line in the Middle East region
specifically. This has included the launch of its flagship OPPO
Find X Series and the introduction of the OPPO Reno Series. OPPO
will continue to evolve its local product line to offer more
premium series to consumers in the region.
A forward-thinking international technology company, OPPO
strives to be a sustainable company that contributes to a better
world and have enacted positive change in every way possible
through activating local community initiatives and humanitarian,
charity campaigns.
Photo -
https://mma.prnewswire.com/media/1490541/CaptureTheSpirit_of_Ramadan_Mo_Salah.jpg
Logo - https://mma.prnewswire.com/media/1451542/OPPO_Logo.jpg