Announce New Flavor "Strawberry Cream Dream"
presented by Death Row Records
A New National Holiday on
4/19 to stock up on munchies
LOS
ANGELES, April 17, 2024 /PRNewswire/ -- Snoop Dogg,
the iconic hip-hop artist and entrepreneur, is launching his Dr.
Bombay Ice Cream line's inaugural Dr. Bombay Day on April 19th and to celebrate is announcing the
first new flavor of 2024 "Strawberry Cream Dream" presented by
Death Row Records. The brand declares "Dr. Bombay Day" a new
national holiday, encouraging everyone to hit the stores and stock
up on their favorite snacks to enhance their 4/20 celebrations.
Snoop Dogg developed a collection of flavors when launching last
year that cater to individual tastes curating a fresh indulgent
experience that is bringing a new generation of consumers down the
aisles. These balanced blends of sherbet and ice cream filled with
novel inclusions and variegates include Tropical Sherbet Swizzle,
Iced Out Orange Cream, Syrupy Waffle Sundaze, S'more Vibes and
three new flavors coming soon in 2024 including Strawberry Cream
Dream. Strawberry Cream Dream dons the Death Row Records logo and
mixes strawberry sherbet and vanilla ice cream with swirls of
strawberry jam and blended with golden sandwich cookies.
In anticipation of Dr. Bombay Day, the brand's founder, Snoop
Dogg shares – "I love my munchies, especially my Dr. Bombay Ice
Cream. I am declaring 4/19 Dr. Bombay Day – be sure to hit the
store and tell them Dogg sent you."
Dr. Bombay Day, the new Snoop approved holiday, is a call to
action for 4/20 lovers and dessert lovers alike to prepare for
snacking and enjoying a fun weekend. To celebrate, Snoop Dogg and
friends gathered at Snoop Dogg's compound in LA where ice cream
dreams came true. There were boozy ice cream cocktails, new
flavors, epic munchie filled sundaes and more.
To encourage snacking and support Dr. Bombay Day, key retailers
will offer special promotions such as 4 for $20 deals at all Kroger banners, Safeway,
Albertsons, and Jewel Osco in select
cities, and 4 for $20 at Shoprite and
2 for $10 (or 4 for $20) at Publix.
This year Dr. Bombay Ice Cream expanded its distribution into
retailers Publix and Kroger banners including Kroger, City Market,
Dillons, Ralphs Market, and more. Dr. Bombay Ice Cream is also
available at Walmart, Albertsons, Safeway, Vons, Pavilions,
Star Market, Gopuff, ShopRite,
Winn Dixie, and various additional
retailers.
For a complete list of stores and deals, visit
www.drbombaysnax.com, follow @drbombaysnax on social media or get
delivery in minutes from shop.drbombaysnax.com.
ABOUT BOSSLADY FOODS: Born from the groundbreaking
collaboration between Snoop Dogg and Happi Co, Bosslady Foods is
the new visionary parent company behind Dr. Bombay Ice Cream. In
July 2023, Dr. Bombay Ice Cream was
the first product to make its debut under the umbrella of Bosslady
Foods. Dedicated to offering snacks that promote relaxation,
rejuvenation, and exploration, Bosslady Foods embodies Snoop Dogg's
unrivaled flavor curation.
ABOUT HAPPI CO.: Happi Co. is a consumer-packaged goods
company revolutionizing the consumer experience. With the imminent
launch of Dr Bombay, Happi Co. aims to streamline communications,
enhance clarity as a house of brands, and provide authentic
experiences and innovative products that amplify the modern
lifestyle. With core values of partnership, transparency, and
innovation, Happi Co. envisions becoming trailblazers in the CPG
industry, setting new standards in product development. Media
outlets and stakeholders are invited to learn more about Happi Co's
mission, vision, and commitment to creating a vibrant lifestyle
through its diverse portfolio of cutting-edge brands and products.
For more information, please visit www.thehappi.co
CONNECT WITH DR. BOMBAY
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SOURCE Happi Co.