SHANGHAI, April 18,
2024 /PRNewswire/ -- A news report
from english.shanghai.gov.cn:
Shanghai is gearing up for the
fifth Shanghai Shopping Festival and the inaugural Shanghai Summer
international consumption season, offering a fusion of business,
travel, culture, and sports with a lineup of over 1,000 unique
activities.
The shopping festival will spotlight four key economic aspects –
debut economy, brand economy, nighttime economy, and livestreaming
economy – alongside four major consumption categories – new types,
services, automobiles, and green consumption. The opening ceremony
will be held in late April, with subsequent announcements of
accomplishments, establishing the Global New Product Launch Season
and 55@Shanghai, or dubbed as "love shopping Shanghai", as the two primary initiatives.
In addition, the Shanghai Summer event, running from the first
weekend of July to the second weekend of October, will feature 65
high-quality concerts, music festivals, artistic performances,
cultural and art exhibitions, and major sports events. Notable
activities will include the "On the Top of the Pyramid: the
Civilization of Ancient Egypt" show, the "City Walk Pro"
Shanghai city experience season,
the first Shanghai international
cruise festival, the 2024 Shanghai Tourism Festival, and the
Shanghai Masters ATP1000. The event will also showcase 58
distinctive themed activities, ensuring a diverse urban consumption
experience.
The Shanghai Summer international consumption season will be an
annual event, with this year marking its first edition.
Benchmark events:
Shanghai Night Festival
Features sports nights, terrace seasons, craft beer festivals
with nightlife guides, and nightlife consumption vouchers.
Leyou Shanghai art season
Residents and tourists can access the Leyou Shanghai art season
guide to learn about the season's performance schedule.
Shanghai Green Consumption Season
Citywide campaigns will be launched to promote green consumption
pioneer businesses, including green shopping malls, restaurants,
markets, and brands.
Shanghai Automobile Consumption Carnival
The carnival will feature a series of promotional events, new
car debuts, and exhibitions across the city's 11 demonstration
areas in Pudong New Area, and the Putuo, Baoshan, Songjiang, and
Jiading districts, offering various trade-in subsidies for
consumers.
Shanghai Import Shopping Festival
Activities such as themed events for imported goods,
cross-border shopping festivals, and online shopping events for
premium export products will be launched, offering discounts on
various quality goods on designated trading platforms.
Shanghai Digital Life Festival
Activities such as "digital life", "brand livestreaming",
"digital business district", "digital culture and tourism", and
"digital business boosting agriculture" will be introduced to
promote the entry of new online consumer brands.
Shanghai International Coffee Culture Festival
A large-scale carnival will be held in early May on the Xuhui
riverside, featuring coffee markets, heritage brand displays,
sports events, and performances.
Made in Shanghai
Focuses on domestic trendy products to promote Shanghai's manufacturing enterprises.
Shanghai Global Gourmet Festival
Events such as the global gourmet market, international chef
skill exchanges, and global premium landmark ingredient releases
will be organized. The Shanghai Global Gourmet Index report will
also be released.
Shanghai Diamond and Gems Culture Festival
Brand flash mobs, trendy markets, jewelry culture displays, and
a jewelry design competition.
Shanghai Sports Consumption Festival
Major sporting events such as the Olympic Qualifier Series, the
Formula 1 Chinese Grand Prix, and the Shanghai Marathon will be
held to promote the integration of Shanghai's sports events with commercial,
cultural, tourism, and exhibition industries.
Shanghai Urban Experience Carnival
The 2024 Shanghai International Exhibition of Senior Care,
Rehabilitation Medicine, and Healthcare.
Shanghai Neighborhood Life
Festival
A week-long series of themed activities promoting higher-quality
products and services.
Shanghai Silk Road E-commerce Carnival
Themed activities for countries such as Pakistan, Uzbekistan, Italy, and Chile, and events such as the Silk Road coffee
festival, wine festival, gourmet expo, and Silk Road cloud
exhibition and sale.
"Happiness Express" noon market
Promotes high-quality goods and services in enterprises, parks,
and buildings during employee lunches and spare time.
55@Shanghai ("love shopping Shanghai")
This year's Double Five Shopping Festival will introduce
55@Shanghai, or "love shopping Shanghai", offering combo service packages and
promoting a city guide, covering unique commercial districts,
popular sites, and venues.
Shanghai home appliance
trade-in carnival
The event will feature activities organized by enterprises
offering discounts for trading in old home appliances for new ones
and promoting green and smart home appliances.
"First in Shanghai"
The "First in Shanghai"
campaign unveils new policies and global partnerships. Later in
April, the city will host the Global New Product Launch Season and
Shanghai International Cosmetic Festival.
Shanghai international
cruise festival
In early August, the inaugural Shanghai international cruise festival, a
two-week event, will be held. Additionally, a youth cruise sports
summer camp and an international cruise culture exhibition will be
organized.
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content:https://www.prnewswire.com/news-releases/shanghai-to-launch-over-1-000-activities-to-boost-summer-consumption-302120667.html
SOURCE english.shanghai.gov.cn