TORONTO, NECKARSULM,
Germany and NORTHAMPTON, UK, June
26, 2024 /PRNewswire/ -- Darwin CX and dsb deepen their
alliance as Darwin CX becomes a shareholder of dsb. The Canadian
company's investment in dsb expands Darwin CX into the UK and
European market and dsb becomes part of the pioneering Darwin CX
family. The strategic partnership marks a significant milestone for
Darwin CX and dsb, both leading providers of SaaS solutions and
services for publishers.
The most remarkable aspect of this union is the parallel
trajectories of these formidable companies prior to the
partnership. Darwin CX and dsb's fly ecosystem both launched in
2018 with the common goal of modernizing the publishing industry,
which had become heavily reliant on outdated practices and legacy
systems. Each company was on an independent mission to create an
ecosystem of tools and solutions that would allow publishers to
thrive in a fast-paced, data-driven, digital-first marketplace.
Best practices from North America meet European recipes for
success
"While Darwin CX developed a
platform for the needs of a North American publishing audience, the
dsb fly ecosystem offers its European customers a variety of tools
to increase acquisition, maximize customer lifetime value and
reduce costs and effort," explains Liam
Lynch, CEO of Darwin CX.
Broader range of resources and
features
Darwin CX and dsb are process experts in the publishing
environment. "We know the industry's workflows inside out and have
the same vision. Now, as subscription professionals, we are joining
forces and offering our customers scalable solutions that enable
them to tap into new revenue streams in a dynamic market,"
emphasizes Olaf Bendt, CEO of the
dsb Group. "Our customers benefit from an even broader range of
resources and features."
Next generation sales and marketing
solutions
Publishers are battling dwindling attention spans and declining
engagement. dsb and Darwin CX offer the publishing industry new,
powerful tools for even more accurate content offers, prices and
subscription conditions. All of this is based on data-driven,
AI-supported personalization, which offers publishers new insights
into their customers' engagement and launches targeted measures to
increase loyalty.
Prioritizing business continuity
"To meet the growing needs of our customers, dsb will expand
their fly back-end infrastructure while integrating some of Darwin
CX's key marketing and data management tools. Of course, business
continuity will be maintained for both our European and North
American clients. We will offer our clients the best of both worlds
without disrupting their day-to-day business," emphasizes Alex
Münch, COO at dsb Group.
Solutions for digital and printed
content
Darwin CX and dsb are united by a focus on maximizing recurring
revenue, seamless integration of online and offline solutions, and
a fundamental belief in customer centricity. "The DNA of both
companies is the publishing industry. That's why, together with
dsb, we are focusing on customized solutions for printed and
digital Content", stresses Michael
Smith, Darwin CX Co-Founder and Chief Technology
Officer.
About Darwin CX
Darwin CX is a transformative SaaS and services platform at the
leading edge of the subscription and membership economies. Founded
in Toronto, Canada, Darwin CX
assists brands accelerate acquisition and retention—and increase
loyalty—through innovative and customized check-out pages, targeted
audience offerings, real-time A/B testing and best-in-class
analytics, paywall and customer data platform (CDP). The Darwin CX
platform enables clients to have complete freedom and control over
customer data in order to tailor the best possible customer
experiences. Over 140 well-known publishers and more than 300
brands in the USA, Canada and Australia rely on Darwin CX for their data and
subscription management needs. Led by CEO, Liam Lynch, CTO, Michael
Smith, COO, Cat Kiernan and President, Cary Zel, Darwin CX is backed by a group of
growth equity investors with a common theme of disrupting
industries and driving digital innovation including First Ascent
Ventures, New Era Capital Partners and Felicitas Global
Partners.
About dsb
With dsb fly, the dsb group develops and operates Europe's leading subscription ecosystem for
the publishing industry. Key players in the media industry have
been relying on dsb's holistic and customer-centric monetization
solutions for over 50 years. Whether lifestyle products, seminars,
events, digital or print titles - the dsb fly ecosystem offers
media companies a customized 360-degree customer view of print and
digital consumption. This all-round view is the basis for highly
individualized worlds of experience and high customer loyalty. dsb
fly manages customer relationships along the entire customer life
cycle and maximizes subscription retention and sales with accurate
subscription offers and highly individualized worlds of
experience.
TAGGED WITH: Darwin CX, Liam
Lynch, Michael Smith,
Cary Zel, dsb, dsb.net, Olaf Bendt, Alex Münch
To find out if Darwin CX and dsb are right for your
international business, contact sales@darwin.cx
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